DESTINATIONS THE US |TENNESSEE
CLOCKWISE FROM ABOVE: Sun Studio, Memphis; Memphis Music Hall of Fame; Beale Street, Memphis PICTURES: Memphis CVB/Troy Glasgow, Andrea Zucker; Stuart Forster
Further insights into the careers of the genre’s
greats are provided at the Blues Hall of Fame Museum. Muddy Waters’ Stella acoustic guitar is among the instruments, costumes and photos on show there. Less than two miles away, at Sun Studio at 706
Union Avenue, the first ever rock ‘n’ roll song – Rocket 88, by Jackie Brenston and His Delta Cats
– was recorded and released in 1951. While guided tours of the studio end in the recording studio where Elvis Presley first laid down tracks, visitors are invited to grab the metallic Shure 55 microphone held by so many of the music industry’s greats and snap a selfie.
EVOLVING HERITAGE Isaac Hayes’ blingy gold-trimmed 1972 Cadillac is one of the star exhibits at the Stax Museum of American Soul Music. All 900 of the singles and 300 albums produced by Stax Records are displayed in the Hall of Records. Today, the next generation of performers – students at the neighbouring Stax Music Academy – study recordings by the label’s artists, who included Otis Redding, David Porter and Al Green. The Crosstown Concourse, a mixed-use
redevelopment of a former Sears catalogue distribution centre, is one of the Memphis locations that offers performance space to up-and-coming acts.
The brickwork building is also home to the Memphis Listening Lab, whose books and extensive vinyl collection offer users insights into the city’s rich and diverse musical heritage. And it’s a musical heritage that remains vibrant, four decades after the home of the city’s most famous resident – and one of the world’s most famous rock stars – was opened as a museum. That culture is still embraced both by Memphians and visitors today. Elvis and all the Memphis music greats are still very much in the building. TW
BOOK IT top tip top tip
Newmarket Holidays has launched specialist music heritage training modules for agents and is offering discounts of up to 15%,
available across all departures until 2024 for bookings made by July 31.
newmarketholidays.co.uk/agents-area
Newmarket Holidays offers eight nights in the Deep South on the Elvis Presley’s Memphis, New Orleans and Nashville tour. Prices start at £1,655 for Manchester departures until December 2024, including a saving of £184, available until July 31.
newmarketholidays.co.uk
American Sky offers a 10-day Tastes and Sounds of the South escorted tour between Nashville and New Orleans, featuring two nights in Memphis, from £2,899, including international flights.
americansky.co.uk
42 7 JULY 2022
travelweekly.co.uk
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