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2020 PREVIEW Consumer


Hearst UK is proud to be the consumer media partner for the Globe Travel Awards


Travel is booming, and it’s not just about earning commission or hitting sales targets. The industry wouldn’t exist without consumers driving it, which is why, for the second year in a row, we’ve teamed up with the nation’s leading consumer publisher, Hearst UK. We spoke to Sharon Douglas, chief brand officer for lifestyle, home and weeklies brands, to find out why she believes Travel Weekly and the Globe Travel Awards are the perfect partners for the company, as it continues to build and strengthen its travel content. She says: “What a difference a year makes!


This time last year, our Hearst travel editors were super-excited – and a little bit apprehensive – as we embarked on our new partnership with Travel Weekly by sponsoring the Globes. “Would this be a wise investment? Would it help us to make new industry friends? The


answer was a big fat yes – and I can only describe the entire experience as the best event we’ve ever had the honour of supporting. “That’s down to all the suppliers we had the


pleasure of meeting. The enthusiastic response on the night followed by the partnerships we have created have changed the landscape when it comes to connecting our 20 million readers with amazing holiday experiences. “With those partnerships, we are now writing


more travel content than ever. We have been running fabulous reader travel events across the country, endorsing the fantastic customer service they’ve experienced and sending our journalists and readers off around the globe to bring back real life stories to share. “It’s been one heck of a year, and we can’t wait to do it all over again with even more of you. See you on the night, and the very best of luck!”


choice


Hearst UK publishes 25 brands including Esquire, Elle, Harper’s Bazaar, Cosmopolitan and Good Housekeeping. Our print


and digital brands reach more than one in three UK women and one in four UK men every month, and our trusted content engages them wherever they are. We sell more than four million magazines a month, we reach more than 20 million UK digital unique users and we have more than 79 million likes and follows on social media. Hearst UK’s events division, Hearst Live, connects with more than a million people a year through events such as Cosmopolitan’s Self Made Summit, Country Living Fairs, Esquire Townhouse and Red Smart Women Week. Our licensed brand extensions include Country Living sofas and hotels, Esquire apparel and accessories, and Men’s Health home gym equipment. We also have a growing operation offering accreditation through the state-of-the-art testing facility at the Good Housekeeping Institute.


September 2018 | £4.35 Style & Substance


Stuck in the middle


Chuka Umunna used to be the future of Labour. What now? By Tim Lewis


This is Donald Glover


On set with the new king of American pop culture By Bijan Stephen


Style on trial


What an Esquire editor actually wears By Johnny Davis


Tom Hardy doesn’t


do boring celebrity interviews


By Miranda Collinge Photographs by Greg Williams Sharon Douglas 58 5 SEPTEMBER 2019 travelweekly.co.uk


Hearst UK About


PICTURE: James Everett


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