business Essential news, comment and analysis Expedia’s Ariane


Gorin on stage with Travolution editor Lee Hayhurst


TRAVOLUTION EUROPEAN SUMMIT


‘Partnering with your rivals can be mutually beneficial’


Expedia’s head of partnership says ‘co-opetition’ in travel is healthy. Lee Hayhurst reports from the Travolution European Summit in London last week


Developing partnerships in travel – even between firms that compete – can be beneficial for both and for the consumer, Expedia’s head of partner solutions believes.


Ariane Gorin told delegates at the


Travolution European Summit that “co-opetition” in travel is healthy. Gorin, who became vice-


president of the division, which incorporates Expedia Affiliate Network, when it was created last December, said Expedia was now


80 travelweekly.co.uk 4 October 2018


of such a size that it had become a global platform that can help travellers access the product they want, however they want. Gorin cited a number of deals Expedia has struck, including one to source hotel product for Thomas Cook, another with Chase Bank to fulfil its loyalty programme, as well as tie-ups with Delta Air Lines and Visit Britain. “I love running this business because there is so much possibility and I Iove working with


our partners figuring out how to grow their businesses,” Gorin said. “We think of ourselves as a


global travel platform. We think of connecting all the travellers around the world with anyone who is in the travel supply world. “It’s creating this global


platform where not only can you discover new things and transact but also, if you are the likes of Visit Britain and not transactional, you can use the platform to advertise. “We really think of ourselves as a platform. That’s why this partnerships business is about looking at the assets we have that we can bring to partners.”


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PICTURES: STEVE DUNLOP


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