=I Ɓ ƑŮ ƅ F Ż H


With an action-packed events calendar and


exciting pipeline of luxury product, Abu Dhabi is a capital city deserving of attention, says Erica Rich


ard work pays off – and no destination knows that better than Abu Dhabi. Once overlooked for its louder, livelier neighbour, recent investment in cultural and heritage initiatives and family-friendly experiences have seen the United ƂÀ>L miÀ>Ìiý V>«iÌ>l injoÞin} Ãi}niwV>nÌ ÌoÕÀiÃm growth: the city saw a 26% spike in international >ÀÀiÛ>là in Ìhi wÀÃÌ £ä monÌhà ov ÓäÓ{° iÃÌinVÌlÞ more understated than Dubai, with an air of quiet Vonw`inVi] >n inVÀi>Ãin} nÕmLiÀ ov ÌÀ>ÛilliÀà are switching on to the emirate’s charms.


WHY SELL IT


Historically viewed as a stopover or transit city, Abu Dhabi is creating a compelling argument for visitors Ìo VonÃi`iÀ > lon}iÀ ÃÌ>Þ° Ƃ ÃiÛin-hoÕÀ yi}hÌ vÀom the UK, with just a three-hour time difference, it’s an excellent contender for guaranteed sunshine, with a wide range of hotels, restaurants and attractions


appealing to a broad customer base. What’s more, the emirate’s seemingly never-ending line-up of musical, sporting and cultural events provides ample opportunity for clients to combine hobbies with holidays. From the Abu Dhabi Grand Prix, which will Ì>ki «l>Vi Ìhià Þi>À on iVimLiÀ {-Ç] Ìo Off Limits – the largest open-air music festival in the Middle East, headlined by Ed Sheeran – and the Kayan Wellness Festival, a three-day retreat featuring workshops and talks from global wellness experts, the calendar is constantly packed with reasons to visit.


WHAT’S NEW


nÛilo«i` LÞ wÛi->n`->-h>lv milià ov ÜhiÌi Ã>n`Þ beach and temperate waters inhabited by hawksbill turtles and bottlenose dolphins, Saadiyat Island has been a key driver of Abu Dhabi’s recent success – and iÌ onlÞ lookà ÃiÌ Ìo }iÌ LiÌÌiÀ° /hi iÃl>n`] xää miÌÀià off the coast, not only promises Maldives-inspired


ª 34 ASPIRE JANUARY 2025 aspiretravelclub.co.uk


Abu Dhabi


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