CONTENTS
What is perfection? Pages 6 to 7
Can ‘fuzzy logic’ help deliver? OATS Chairman Sebastian Crawshaw explores the perception of perfection. Enabling the consumer to find the right product, to purchase it in the easiest possible manner and to get the product to the consumer in a timely maner. Is this perfection?
Portable oil analysis instruments Pages 8, 10, and 12 Save hours and improve accuracy
Discover how a new method for instrument analysis has revolutionised accuracy, efficiency and expediency on trial on the LMSR roll-on, roll-off naval vessels. Getting more done in less time and improved accuracy is key. Find out how Spectro Instruments got results onboard the USNS Watson.
Low viscosity paraffinic base oils Pages 14, 16 and 18 Renewable Product As industries are increasingly encouraged to behave in a more eco-friendly and sustainable manner, Haltermann Carless pioneers the path towards sustainable alternatives to crude oils in the lubrication and fuel industries. Read Dr. Andreas Reindl’s outline of HCS’s advancements in sustainable specialty chemicals on page 14.
Lube-Tech Pages 25 to 28
Fuel economy drives change for passenger car oil formulations Improved fuel economy and reduced CO2
emissions
remain the top priority for vehicle manufacturers. Now that the easy options for efficiency gains have been applied, the OEMs have to delve deeper. Infineum’s scientists have been working on new plans for fuel economy.
Energy Report from ExxonMobil Pages 34 to 35
Energy and Lubricants A View To The Future In the third and final part of his article on the future of energy consumption and the role lubricants will have to play, Sandy Reid-Peters takes a look at the current trends in the lubricant market which will have an impact upon lubricant design and demand over the next decade.
Local Report GOMA Page 40 Croatia A comprehensive report from GOMA, the Croatian Society for Fuels and Lubricants, which provides a clear picture of the current situation in the Croatian lubrication market.
Regulars: UKLA President’s Report UEIL President’s Report Local Report UEIL News
Appointments
ICIS Base Oil Report Forthcoming Events Publisher’s details
Page 3 Page 3
Page 40 Page 44
Page 46-47 Page 49 Page 50 Page 50
Cover: Courtesy of OATS Ltd. Image of Global Information Management. OATS provides global lubricant data solutions to not only answer the question “What Oil?” for consumers but for oil companies to conduct accurate market assessments and opportunity analysis to reduce cost and improve profitability. In this edition the company’s chairman Sebastian Crawshaw looks at what Perfection may look like to an oil company. See the full article starting on page 6.
4 LUBE MAGAZINE NO.128 AUGUST 2015
Competitive and progressive
I am pleased to announce that we have a new member of the UKLA team. Laurie McHale joined us last month in the new role of LUBE’s Media Assistant. Laurie has been helping me catch up with a backlog of tasks and is assisting with the progression and further development for the suite of media: Lube Magazine, Lube-Media website and the European Lubricants Industry Directory (ELID). You may get to meet Laurie at some upcoming industry events. Read more on page 48.
The 2014-2015 Global Competitiveness Report, published by the World Economic Forum (WEF) reports that the top of the rankings continues to be dominated by highly advanced western economies together with some Asian countries. For the sixth successive year, Switzerland remains in top position, followed by Singapore and the United States (up from fifth position). Next are Finland (down one), Germany (down one) and Japan now in sixth place (up three from ninth last year). Finally Hong Kong and the Netherlands remain stable at positions seven and eight, while the United Kingdom is up one with Sweden at tenth position (down from sixth), thus completing the top ten. Interesting to note that all but two of these countries have their own currency, Germany and the Netherlands share the Euro.
Margareta Drzeniek Hanouz, Director and Lead Economist, WEF stated that: “The world is in a situation where the economy is moving slowly out of the global financial crisis and the ensuing recession. Continuing reforms to enhance competitiveness is really crucial in order to sustain the recovery and the growth of momentum.” She continued, “The Global Competitiveness Report measures factors, institutions and policies that drive productivity in order to ensure solid and healthy growth. We measure productivity by taking into account what we call the twelve pillars of competitiveness: Institutions; Infrastructure; Macroeconomic Environment; Health and Primary Education; Higher Education and Training; Goods Market Efficiency; Labour Market Efficiency; Financial Market Development; Technological Readiness; Market Size; Business Sophistication; and finally Innovation.”
The new contribution from Laurie, will ensure that Lube Magazine maintains momentum and continues to improve, compete and progress.
The Editorial and Advertising Schedule has been updated, it now goes up to the end of 2018. Please take a look
www.lube-media.com/schedule. If you would like to contact me please do
suzy@ukla.org.uk
Suzy Jarman Editor
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