INDUSTRY NEWS
Lube oil additives and silicone specialist BRB rebrands as a PETRONAS subsidiary
Globally operating manufacturer of lube oil additives, silicones and other specialty chemicals BRB International now rebrands to reflect its journey as a subsidiary of PETRONAS Chemicals Group Berhad (PCG). BRB will continue to operate independently based on its innovation strategy focused on anticipating the current and future needs of the customers and industries. This new status gives BRB even greater global presence and innovation resources.
To reflect its strategic orientation and new status as a subsidiary of PCG, BRB today revealed its new brand identity, which includes a revised logo. By acquiring BRB, PETRONAS Chemicals Group Berhad (PCG) has expanded beyond its traditional oil and gas portfolio. The move represents a fast-forward in terms of value and diversification in support of the group’s growth strategy.
Lube oil additives, BRB’s core competency, play a key role in enhancing the sustainability and efficiency of machinery and vehicles operating under different conditions and even at extreme temperatures. Its specialised silicones give personal care products unique properties that appeal to consumers.
In contrast to many internationally operating companies, BRB has traditionally focused on small-to- medium-sized enterprises (SMEs) and not just global players – mid-sized companies get full attention and service. Sustainability is another key component of BRB’s strategy. It has made a commitment to operate with zero carbon emissions by 2050.
BRB’s approach is in ln line with the PETRONAS purpose statement. “We not only respond to current needs and wishes, but actually anticipate future demands and develop solutions customers don’t know even know of yet. We call this fast-forward approach, ‘BRB – passionate for progress,’” says BRB CEO Ralph Pinckaers. “Although becoming a subsidiary of Petronas changes nothing about our independent operations and customer relationships, I’m happy to say that our thinking is fully aligned with the PETRONAS’s statement of purpose, ‘A progressive energy and solutions partner enriching lives for a sustainable future.’”
LINKS
www.brb-international.com
www.petronaschemicals.com.my
Sea-Land chemical company expands european sales team
Sea-Land Chemical Company, a leading global chemical distributor of specialty additives for the lubricants industry and household, industrial and institutional cleaning markets, today announced the addition of Ben Verhaeghe as EU Sales Manager, based in Antwerp, Belgium. Ben will lead Sea-Land’s European business development efforts and have sales responsibility across the European Union.
Ben brings a master’s degree in chemistry and valuable industry experience to Sea-Land. Previously, he spent 14 years with chemical manufacturer Oleon. There he developed a strong industrial lubricants and ester background. At Oleon, he held roles including Production Manager, Lubricants Sales Manager, Product Manager, and Development Engineer Lubricants.
8 LUBE MAGAZINE NO.166 DECEMBER 2021
Ben was responsible for the commercial, tactical and strategic growth of different regions and key accounts. He also managed the logistics and production operations at the chemical site of Oelegem.
“Driving European growth is an important part of Sea-Land’s strategy, and we’re thrilled to have Ben join our team,” said Jennifer Altstadt, president. “It’s always exciting to find people who have the right skills and experience and who can help achieve our growth goals.” Ben will report to David Smith, Business Manager based in Manchester, United Kingdom.
LINK
www.sealandchem.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53
