21st March 2025
Data source Nielsen. Date range 2025 Weeks 1-10
Bestselling Children’s Fiction
(excluding World Book Day titles) 1 No Brainer
Jeff Kinney Puffin, 9780241583159
2 Hot Mess
Jeff Kinney Puffin, 9780241583166
3 … Philosopher’s Stone
JK Rowling Bloomsbury, 9781408855652
4 … Life of Lottie Brooks
Katie Kirby Puffin, 9780241460887
5 Diper Överlöde
Jeff Kinney Puffin, 9780241583104
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
… Friendship Fails of Lottie Brooks Katie Kirby Puffin, 9780241460900
14,621
Harry Potter… Chamber of Secrets JK Rowling Bloomsbury, 9781408855669
14,524
Lottie Brooks’s Totally Disastrous… Katie Kirby Puffin, 9780241562055
The Mega-Complicated Crushes… Katie Kirby Puffin, 9780241562031
Super Sleuth David Walliams HarperCollins, 9780008305857
13,896 13,686 13,214
Lottie Brooks’s Essential Guide to Life K Kirby Puffin, 9780241647202
Hunt for the Golden Scarab MG Leonard Macmillan Children’s, 9781035005963
Paddington in Peru Anna Wilson HarperCollins, 9780008681807
The Deep End Jeff Kinney Puffin, 9780241396957
The Blunders David Walliams HarperCollins, 9780008588830
Big Shot Jeff Kinney Puffin, 9780241396988
Sister Showdown Rachel Renee Russell Simon & Schuster, 9781398541184
Matilda Roald Dahl Puffin, 9780241558317
13,115 12,993 12,629 12,084 11,982 11,481 11,462 11,340
Harry Potter… Prisoner of Azkaban JK Rowling Bloomsbury, 9781408855676
Wild Robot Peter Brown Piccadilly Press, 9781848127272
10,241 10,227 46 Charts
Children’s bestsellers are a no-brainer
A
s bookshops across the country recover from a bumper World Book Day (WBD) week – more
than 400,000 £1 titles went through the tills in the seven days – the Children’s Fiction category is enjoying its best sales week of the year, according to data from Nielsen BookScan’s Total Consumer Market. Just over £2.1m was spent on
Children’s Fiction in the week up to Saturday (8th March), a 23.5% increase on the previous seven days, although that number is down from the £2.4m the category achieved in the same week in 2024. So far in 2025, £15.3m has been spent on Children’s Fiction – excluding the WBD titles – across 2,131,887 books – down 6.9% compared with the first 10 weeks
of 2024 when the same category earned £1m more. At the top of the chart this year
is the 18th instalment of Jeff Kinney’s Diary of a Wimpy Kid series, the paperback edition of No Brainer, which has sold 38,643 copies since the beginning of January. Kinney also took the top spot in 2024 with the paperback of the 17th in the series – Diper Överlöde. In total, Kinney has sold 178,152 books in the first 10 weeks of 2025, down 8.1% against the beginning of 2014. That decline only accounts for £85,191 of the overall reduction in spend in the category’s total performance – and while it is a bigger percentage drop than the total, it is a performance large enough to keep Kinney as the bestselling Children’s Fiction author.
14,674 18,961 24,780 29,434 38,643
While they might move around the ranking a little, the top nine authors have not changed year-on-year
Charts Market Spotlight
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