21st March 2025


Company Spotlight


Riding the wave: Emma Hopkin on launching Post Wave’s UK arm


Chinese publisher Post Wave has recently launched a UK arm under the helm of industry leader Emma Hopkin, who has ambitious plans for growth. Caroline Carpenter reports


‘A


bit of a rollercoaster” is how Emma Hopkin, former MD of consumer publishing at Bloomsbury, describes her new venture heading up


Post Wave UK, a subsidiary of Post Wave Publishing China. Contextualising the business’ reasons for expanding into the UK market, she says: “[Founder Wu Xingyuan] has an incredibly international outlook – probably 80% of everything they publish from around the world is in translation. So, he has very good relation- ships with a lot of international publishing houses, and he has the desire for Post Wave to be an international business.” While plans to launch an English-language business were delayed by Covid, Hopkin saw a job advert for her MD role in the summer of 2023 and had joined by October. When I ask why the move appealed, she explains: “It was a blank sheet of paper, and I thought that sounded extremely interest- ing. I was MD of Macmillan Children’s Books, Bloomsbury Children’s Books and then Bloomsbury Consumer, and I just thought that starting something from scratch sounded quite interesting – and it is.” Currently, Post Wave UK is focusing on illustrated children’s publish- ing, covering board books, picture books and non-fiction for readers aged from pre-school to 12-years-old (though “the plan is at some point to look at the adult market”).


14


Bologna Children’s Book Fair


Company Spotlight


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