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Carver PR is one of the UK’s top entertainment PR agencies. Our work spans people, events, brands, podcasts, books, music and TV. We protect reputations and deliver outstanding campaigns that elevate our clients into the mainstream. We create superstars and look after the brightest in the business. We do events differently and create cultural moments.


BOOK OF THE YEAR Fiction


Philippa Gregory’s Boleyn Traitor, the story of Jane Boleyn’s survival at the centre of the treacherous Tudor court, has triumphed in this hard-fought category. The novel offered a “strong” commentary on power in an “important” act of revision, the panel agreed. An “absolute belter of a book”, “fresh” and “compulsive”, said the judges. Gregory’s return to the Boleyn family after nearly a decade gave HarperFiction the opportunity to reinvigorate her brand and bring new readers into the fold. The judges agreed that the team launched an “impressive” and “energetic” campaign that made Gregory and Boleyn Traitor unmissable. HarperFiction targeted every possible reader, from existing fans to readers of political thrillers and fantasy, a strategy that started with the “beautiful” and intriguing book jacket, which became a touchstone of their campaign. Ten theatre events, a launch celebration overlooking the Tower of London and numerous broadcast interviews helped deliver a strong sales uplift and brought Gregory to the fore, successfully dethroning the competition.


Boleyn Traitor Philippa Gregory HARPERFICTION


THE SHORTLIST


Dream Count CHIMAMANDA NGOZI ADICHIE


Heart the Lover LILY KING


My Friends FREDRIK BACKMAN, NEIL SMITH (TRANSLATOR)


Strange Pictures UKETSU, JIM RION (TRANSLATOR)


The Rose Field:


The Book of Dust PHILIP PULLMAN


09


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