PAST WINNER: 2025


Bloomsbury’s team of Fran Owen, Mari Yamazaki, Annabel Robinson and Hayley Camis stood out last year for their complex, ambitious and unmissable campaign for Gillian Anderson’s Want. Two years of hard work culminated in a Sunday Times number-one on release, six-figure sales in all editions and more than a dozen rights deals – all of which can be traced back to the end-to-end publicity work.


THE SHORTLIST


Amaani Banharally CANONGATE


Zabiba Kohli EBURY


Francesca Pearce & Aoife Datta ORION


Sriya Varadharajan & Jenna Petts


PENGUIN MICHAEL JOSEPH


Ellie Hughes & Sriya Varadharajan


PENGUIN MICHAEL JOSEPH


Steven Cooper PUSHKIN PRESS


Ellen Abernethy & Deborah


Goodman SIMON & SCHUSTER CHILDREN’S BOOKS


Jess Dean


SIMON & SCHUSTER CHILDREN’S BOOKS


Simon Armstrong


THE BOOKSELLERS ASSOCIATION


TRADE AWARDS


Publicity Campaign of the Year


The campaign for Virginia Roberts Giuffre’s Nobody’s Girl demonstrated publicity at both its most sensitive and commercially effective. Giuffre’s memoir, co-written with Amy Wallace and named Overall Book of the Year at The British Book Awards 2026, received exceptionally careful handling from PR director Alison Barrow and publicity manager Izzie Ghaffari-Parker. This was one of the year’s most high-profile books, and coverage could easily have


veered towards sensationalism. But Doubleday compiled a campaign with total integrity that prioritised respectful media coverage over big splashes. They dealt calmly with a tight turnaround, embargoes and leaks, and steered Nobody’s Girl to the top of the news agenda. Serialisation and interviews with Wallace were well handled too. The book’s performance in commercial terms has been remarkable, with TCM sales of


144,442 copies in 2025. Of course, the societal impacts have been far greater, with the campaign ensuring that the courage and resilience of Giuffre and other victims was the core message. The British Book Awards judges admired the complete professionalism of Barrow and Ghaffari- Parker. “They handled an incredibly sensitive and high-profile story with real care and control. It never tipped into noise or exploitation and kept the author’s voice at the forefront, which is as it should be. The balance is very hard to get right and they did it brilliantly.”


47


ALISON BARROW & IZZIE GHAFFARI- PARKER


DOUBLEDAY


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64