SPONSORED BY


DESCRIPTION


NielsenIQ BookData offers a comprehensive range of services to the international book industry, supporting the discovery, purchase, distribution and sales-measurement of books. For booksellers and libraries, we offer access to our database of more than 53 million book records for title look-up, enriching websites and managing internal systems.


RACHEL PARTRIDGE, ELLEN THOMSON & HANNAH GRIFFITHS


SCHOLASTIC THE SHORTLIST


Evelyn Opoku- Agyeman


BLOOMSBURY CHILDREN'S


Kate Baguley, Sarah Arratoon & Alice Graham HACHETTE


Liv Marsden 4TH ESTATE


Rachel Quin, Dawn Burnett, Joanna Rose & Lauren Gardiner


HARPERCOLLINS


Andy Joannou, Claire Bush & Katie Roden PAN MACMILLAN


Ania Gordon, Olivia Pither & Jess Millott


CORNERSTONE & PRH AUDIO


Natalie Ramm, Tom Martland, Rima Rashid & Elisabeth Whittingham PUSHKIN PRESS


Daniel Fricker, Alesha Bonser & Miya Elkerton SIMON & SCHUSTER


Sara Roberts & Leon Dufour WAYWARD TXF


TRADE AWARDS


Marketing Strategy of the Year


“Publishing at full power” was how the judges described Scholastic’s work on Suzanne Collins’ Sunrise on the Reaping. The publisher adds Marketing Strategy of the Year to its 2026 Nibbies haul of Children’s Fiction Book of the Year and Children’s Publisher of the Year. The Hunger Games prequel was always going to be a blockbuster, but Scholastic’s marketing


trio of Rachel Partridge, Ellen Thomson and Hannah Griffiths turned it into as much a cultural moment as a book launch. They navigated tight embargoes, global partners’ needs and the absence of author publicity to produce a massive and inventive range of activity. Retail elements included midnight openings at more than 100 Waterstones stores and store


takeovers with The Works. The strategy had great segmentation, embracing Collins’ superfans on social media while drawing in new readers with vivid purple-and-gold ads. While the marketing budget was big, the returns were even bigger. Sales in the week of release


set a new YA record and the book spent four weeks at the summit of the TCM’s all-titles list. It went on to become the top children’s book of 2025. The judges were hugely impressed by the scale of the marketing and sales. “There was absolute clarity of audience, a perfectly executed global rollout and not a single unnecessary move,” they said. “It delivered impact in spades and reminds us how big the publishing industry can be when everything aligns.”


45


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64