CHILDREN’S BOOKSELLER OF THE YEAR SPONSORED BY: MACMILLAN CHILDREN’S BOOKS THE SHORTLIST
THE ALLIGATOR’S MOUTH Richmond independent that ran numerous author events, storytime sessions and book clubs in 2016.
EDINBURGH BOOKSHOP Winner of this award in 2014 and shortlisted every year since, its activity belies its tiny in-store space.
SCHOLASTIC BOOK FAIRS AND TRAVELLING BOOKS Ran 22,000 book fairs in schools in 2016, selling a total of nearly three million books.
TESCO Grew its market share in 2016 and supported new talent as well as big-brand authors.
WATERSTONES Children’s sections have been at the core of its revival over the past few years, with activity around J K Rowling’s Harry Potter and the Cursed Child a highlight.
WINNER: TALES ON MOON LANE
This is a second honour at the British Book Awards for Tales on Moon Lane, which scooped the title of Children’s Independent Bookseller of the Year in 2011. Six years on, it is firmly established not just as a fine kids’ specialist but as a cultural heart of London’s Herne Hill. There were a record number of events in 2016, including Tales on Moon Lane’s own half-term reading festivals and its co-ordination of the Southwark School Reading Festival. It expanded in-store services such as free gift-wrapping and birthday lists, and through beautiful displays, decorations and a storytelling cabin in the backyard made a visit to the shop a memorable experience for both children and parents. The shop’s energetic team is at least as active online.
KEY STRENGTHS
◆ EXCEPTIONAL CUSTOMER SERVICE, IN-STORE AND AT A WIDE RANGE OF EVENTS ◆ HIGH PROFILE ONLINE THROUGH SEVERAL DIFFERENT WEBSITES AND LIVELY SOCIAL MEDIA ◆ ANOTHER INCREASE IN SALES AND PROFITS IN 2016 ◆ UNWAVERING PROMOTION OF DIVERSITY AND THE PLEASURES AND BENEFITS OF READING
11. BRITISH BOOK AWARDS - WINNERS 2017
In 2016 they launched a Can’t Put it Down website for self-published authors and indie publishers and a Moon Lane Education portal for schools, all while revamping its core website and running the separate Teens on Moon Lane site. With wide stock from BAME authors, a dyslexia-friendly section, work with literacy charity Beanstalk and a “Moon Lane Ink” scheme that gives students the chance to run pop-up bookshops in schools, it is passionate about improving both diversity and access to books too. “Tales on Moon punches way above its weight,” The
Bookseller’s judges commented. “It goes over and above the call of duty for its customers . . . children’s publishers have many reasons to be thankful for what it does.”
Macmillan Publishers is an international publishing company owned by Holtzbrinck Publishing Group. It has offices in 41 countries worldwide and operates in more than 30 others.
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