Strengthening relationships | FOCUS
STRONGER TOGETHER
The foundations of all successful businesses are solid working relationships. But how do you get them to that point and what happens if they break down? We hear from retailers and manufacturers about what it takes to make key relationships work and why, as an industry, we’re stronger together
I
t’s fair to say that the foundations of every successful business are good working relationships. That said, we all know they are rarely straightforward and I’m not just talking about personal ones. In business, they can be tricky and complex too, but do they need to be?
How a business develops will depend largely on the strength of the relationships it has with each individual link in the chain that allows it to fulfi l its business objectives. From a KBB retail perspective, we’re talking about its relationships with consumers, suppliers and installers and, in terms of suppliers, we’re referring to the relationships they have with retailers. You could argue that every story and every feature we have ever run in kbbreview relates, in some way, to the strength of the many relationships it takes to make the KBB industry tick. But, as it’s quite obviously such a fundamental part of creating, and maintaining, a successful business, this month we’ve dedicated an entire section of the magazine to highlighting the importance of these relationships.
So here, we’ve brought together comments from a range of retailers to
really try and drill down on what it is they need, and expect, from their suppliers in order to feel these strong ties and remain loyal. With the recent pandemic having brought to the fore the importance of strong supplier/retailer relationships, we’ve also spoken to some leading KBB brands about the campaigns and initiatives they’ve introduced to support their dealer network during lockdown and beyond.
November 2020 ·
37
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