DESIGN | Showroom style
Showroom of the month
Burlanes Interiors, Sevenoaks
Burlanes Interiors’ showroom in Sevenoaks a space that feels like a home
T
he showroom originally opened six years ago when Burlanes Interiors wanted to move its business to a higher- footfall area and not have its customers travel to the factory. Recently, the showroom has gone
through a major refurbishment as a way to create a homelier and more immersive experience for the customer. Once through the front door, you walk into the main kitchen area, which leads into a breakfast pantry and dining room area. After that, there is a home-offi ce space where the designers work. The boot and utility rooms are by stairs that lead up to a library and bedroom with an en suite. “Everything we do is bespoke, and we want to do things that suit our clients’ homes. We wanted our clients to walk in and envision their homes in our showroom,” explains Lucy Riley, creative marketing manager. The kitchens are fully bespoke and start at £30,000 – excluding installation and appliances – and are aimed at the kind of high-end customers who live around the area, typically in a large detached house or even a barn conversion. “We knew we wanted to make it homely,” adds Riley. “And to show how furniture can be both practical and beautiful.” A lot of the areas are multifunctional – for example, the library houses the tile samples and serves as a place where customers can pick up and interact with different surfaces. The larder, which is a common addition for most Burlanes Interiors projects, has fully- adjustable shelves that in the showroom are used to display taps.
The transformation of the showroom into a more immersive experience has had an effect on sales. One example is that the company is getting more interest in
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bedroom furniture. Riley adds: “We’ve had a row of wardrobes within a kitchen display, and that worked well for customers who already knew they wanted wardrobes, but now we have the opportunity to show them what a master bedroom really looks like, with a freestanding bath and an en suite.” Sustainability is a large part of the company’s business ethos and was a factor when creating the new showroom. There were also alterations to the design to make it more energy-effi cient, such as LED lighting and underfl oor heating. Even the manufacturing process is sustainable, with the small amounts of wood waste it produces used in a wood burner for heating the whole HQ. A signifi cant factor of sustainability is the life span of the product, as Riley explains: “We are very proud of our techniques and joinery. Everything we do is made to order and made in the UK from sustainable materials. Because of that, our carbon footprint is very small. We invite people to our workshops in Rochester. “We promote that our furniture is built to last a lifetime. Our traditional joinery techniques mean that the kitchens are impeccable, and we say that once a kitchen is fi tted, that is it. If someone changes their mind on the colour, if trends change, we can repaint it or change the handles.”
kbbr
Everything we do is made to order and made in the UK from sustainable materials. Because of that, our carbon footprint is very small
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· May 2020
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