RETAILER PROFILE | Premiere Klasse
An in-frame kitchen display in the Ascot showroom
‘I don’t want I don’t want
I 52
f I needed proof of how Prem- iere Klasse’s
new Ascot
show room was an astute choice of location, it came as I had to drive around the town four times to get parked, witnessing as I did so a very vibrant and busy high street with lots of boutique and artisan shops.
It is in an affluent town with lots of high-worth areas
perfect for a luxury kitchen
bathroom retailer like Premiere Klasse. I am greeted by director
Kristian Tolbod and get a quick tour of the
around it – just and
showroom. At 1,000sq ft, the Ascot showroom may only be one tenth the size of their first premises in Basing- stoke, but I am impressed by their attention to detail, design flair and willingness to push the boundaries with daring choices of colours and textures. My eye was drawn in particular in the bathroom section to a glass basin and highly polished, colourful lacquered vanity unit from Italian firm Puntotre. And as you walk in the door there is a custom-made wooden base unit for the basin made in their joinery shop. And having had three years’
SAFE BORING’
Luxury kitchen and bathroom retailer Premiere Klasse has just opened its second showroom in affluent Ascot. Chris Frankland meets director Kristian Tolbod to get the full story
experience of the local market at their Basingstoke showroom, when they opened the Ascot studio they knew already knew what they wanted to put on display and what would work. This is reflected when you look at
some of their Instagram posts showing designs they have done for customers. As Tolbod explains: “I don’t want safe. I don’t want boring. I always double check that a design is going to work from a fitting point of view, but apart from that the designers, so long as they have the client’s permission, have free rein. Let’s show the customer
what can be done. Let them rein us back in. Any designer can design, but only a top quality and special designer can bring out the best. The client may say let’s not go quite so crazy, but we have done our job. Ultimately it is the client’s choice. Some love it but some want to pull it back and be safe.”
Interior designers
And with that in mind, I recall that on his
website he makes a point of
employing qualified interior designers rather than just people who are good with CAD programs.
“Where we separate ourselves from a lot of the competition is that with them you will see the same bathroom or same kitchen design going out time and time again,” Tolbod says. “They are all grey shaker or grey handleless.
· January 2023
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