Phoenix Bathrooms | SUPPLIER PROFILE ‘The PHOENIX
BATHROOMS of 2023 is a completely different business’
Richard Sharp, managing director of the Leeds-based Phoenix Bathrooms business, reveals details of its new strategy and explains why its transformation is good news for independent bathroom retailers
renewal. While it may not have been deliberate, its name couldn’t be more appropriate to describe the latest chapter in the Phoenix Bathrooms story. Based in Leeds, the company was established in 2000 by Nicky Sharp, one of the original founders of Just Trays (now JT). It began life as a bath distribution business – with a particular focus on whirlpool bath systems – and has organically evolved into a complete bathroom product supplier as chairman Nicky and his son, company MD, Richard Sharp (pictured), recognised the changing needs of the market. “Originally called Phoenix Whirl- pools, for some time we were a bath specialist,” Richard Sharp explains. “However, as trust in our understanding of the industry and our service grew, our customer base
I started quickly distributor asking – offering for more
product and so we progressed – quite
becoming
furniture, sanitaryware etc on top of the baths. „
January 2023 · 37 a brassware,
n mythology, the Phoenix is said to represent trans- formation, strength, and
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