Sustainable bathrooms | PRODUCT FEATURE


Acquabella shower tray in ECO resin made from recycled PET bottles


Grohe’s Tempesta 100 shower rail set, which is Cradle to Cradle Certified at the Gold Level


Magnum cladding by Optidek and Florim, with B-Corp certifications, consisting of 90% natural raw materials


needs to be enthusiasm from retailers regarding flagging up the benefits of sustainable products. Suppliers with relevant sustainability credibility like to make it known to their customers. Hepworth explains: “For us, it’s about building a lasting and authentic relationship with our customers. Taking responsibility as a retailer sets you apart from competitors looking for short-term gain. It shows you care – for the planet, the future and your consumers.” Paul Illingworth, design manager at Abode, quotes a study from global consultancy firm Simon-Kucher and Partners, stating that 33% of UK consumers are willing to pay more for sustainable products – an


April 2023 •


average of 25% more for greener alternatives. “Alongside


are


attracting customers keen to pay a premium, retailers will benefit from the savings made by cost-effective eco-friendly policies and procedures in manufacturing, so will have greater margins for their business,” Illingworth says. “The sustainable bathroom is set to be a growing area. Retailers can get ahead of the game and create a USP for being a sustainable bathroom showroom to stand out from their competitors.”


Steph Harris, product manager at Showerwall, agrees, saying there are potentially huge benefits for retailers: “To be able to prove to consumers that they


providing sustainable products and have a


forward-thinking approach to sustainability is a big selling point.”


The choice and use of materials and the longevity of all bathroom products should also be a key consideration for designers looking at sustainability as a key area of design. “While initiatives such as the Unified Water Label scheme can help with the selection of taps and showers based on their economy of water use, it’s a more complex matter when choosing shower panels,” explains Tom King, MD of Majestic. “At Majestic we focus on proven designs, materials and manufacturing methods


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