PRODUCT FEATURE | Sustainable bathrooms
OYO DUO bath tub in Bluemint steel with 70% reduced carbon output, designed by Stefan Diez for Kaldewei
SUSTAINABILITY BY DESIGN
Ona Green bathroom cabinetry from Roca
etailers could be forgiven for thinking that sustainability is just another buzzwords among many, but are you be missing a trick by ignoring it? It seems so, as Ashley Cooper, marketing manager
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at Triton Showers, says: “A notable 71% of consumers surveyed by Triton said they are making more effort to reduce their energy and water consumption today compared with two years ago, with 60% driven to do so by trying to reduce their impact on the environment.” His view is that it’s important for retailers to be aware of this shift in perceptions, not only by offering sustainable products but by being informed and in a position to educate and advise.
Bathroom design
using products which reduce water and energy use, such as a dual flush WC, in a project by Ripples
Laura Reed, marketing manager for Roman Showers, says: “Sustainability is not only the duty of manufacturers, but also an ongoing economic and environmental advantage that must be embraced.” Richard Fox, senior designer at Ripples Solihull, pins down the relevant details he thinks retailers should know about products: “Awareness of material composition – does it contain recycled elements and is it in itself recyclable; the potential water and energy savings versus alternatives – radiators versus UFH, and the carbon footprint of the products.” So, while many consumers are focused on products’ impact on their energy bills, it’s also the materials used and the methods of production that are relevant with regards to sustainability.
Fox continues: “Retailers have to get on board or risk being left behind. A quality bathroom should stand the test of time and last upwards of 10 years. Investing in high-quality products reduces the likelihood of items needing to be replaced early”.
Of course, the customer plays a huge role in making the design industry change its ways as
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Sustainability is a hot topic and continues to gain more significance in bathroom design. To mark Earth Day, we’re looking at some key sustainability considerations for bathroom designers and manufacturers. Linda Parker takes in the latest options and opinions…
Massimo Buster Minale, founder and creative
director, Buster + Punch points out: “Good design responds to the needs of people. Society today realises and understands the importance of buying and consuming in ways that don’t harm the planet and waste resources.”
Sustainability is the future, those who do not engage will be left behind. Ultimately it is about taking responsibility at every level and considering the bigger picture.
Zoe Hepworth, marketing manager., Sheffield Sustainable Kitchens
One retailer making a business out of focusing on sustainability is Sheffield Sustainable Kitchens, which also specialises in sustainable bathroom sourcing and design. “Sustainability is the future, those manufacturers and retailers who do not engage will be left behind,” states Zoe Hepworth, marketing manager. “Ultimately it is about taking responsibility at every level and considering the bigger picture. Retailers should not be afraid of sustainability. There is a growing market segment that really cares about the provenance and un - seen processes behind products.” Sustainable bathroom design can be interpreted as playing the long game, so there
• April 2023
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