Sustainable kitchens | PRODUCT FEATURE
All Rotpunkt furniture is designed and created under the company’s new ‘Together to Zero’ climate strategy
Caesarstone’s Calacatta Nuvo is a Quartz surface. It has a standard slab size of 3,040mm x 1,440mm
LochAnna’s Eterna Ossido Grigio & Patagonia Marble, which is made from 100% recycled wood
So where should you start
with
eco-friendly products, and what are the key factors to consider when designing a sustainable kitchen? With the cost-of-living crisis and energy price hikes making life difficult for some, the easiest place to start probably is with appliances. Here, the cost saving benefits are most evident, so even if you can’t, or don’t know how to, persuade a prospect because of the green credentials, you might win them over on the cost-saving front. Other obvious products include boiling water taps, which also pretty much sell themselves – saving water and offering a much more convenient solution than cumbersome and inefficient kettles.
The new Naturalé
3 IN 1 Water Filter Tap has a conical tap body and the FSC®-certified Beechwood timber handle
April 2023 •
Leanne Adamson, marketing mana- ger at Abode, says: “It makes sense to showcase products that will reduce energy costs but still allow end users to benefit from the latest deigns and technologies in the kitchen. With this in mind, we are finding that kitchen taps with aerators that limit the flow of water without minimising pressure are a good place to start, alongside filtered water taps that will reduce plastic waste from bottled water.
“In addition, I think that when consumers can see and understand the
environmental benefits in a product’s design and construction,
such as sustainable steel tap bodies and natural wood control levels, they are more likely to buy into them. This also includes less visible elements such as recyclable filters, cold start valves and flow limited products which help manage water to 5litres/min.”
Story With other elements like sustainable furniture and worktops, it might be less about the practical and tangible benefits and more about the story that can be built, to engage the customer. For example, the wood for the furniture you supply might be grown locally to the
factory, as a number of manufacturers do. You can also explain what FSC certification means and why consumers should look out for this label. Moores is one of those offering kitchens made from local materials, with 70% sourced from within 100-mile radius, design manager, Neil
a
McDonald says. “Plus, we recycle our manufacturing waste, and we have been proud to champion our ‘zero waste to landfill’ status since 2007.” Also going down the recycling route is Symphony, as its marketing and retail director, Simon Collyns comments: “All our cabinet chipboard is made from a minimum of 50% recycled material. Five of our kitchen ranges are made from 100% recycled board. “Alongside our sustainable product offerings, we have a set a target of 100% Green Energy by the end of 2025. Various initiatives include no waste being sent to landfill from the manufacturing process, an eco-friendly biomass boiler which supplies energy to our head office and manufacturing site and a fuel-efficient fleet of vehicles for delivery and transportation of our products. LochAnna’s Eterna kitchen is also made from 100% recycled wood,
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