Supplier profi le // hib.
hib. replacement
To mark its 35th anniversary, hib. has launched a major rebrand to support its retailers and empower customers. Never one to rest on his laurels, CEO Rob Ginsberg teases that this is just the start of things to come…
Interview: George Dean
so this rebrand strengthens our commitment to them. Part of that is rolling out enhanced
Q&A
A major part of this rebrand is obviously the name, so can you walk me through that? So we’re not exactly changing the name, but it’s all about the transition from HiB to hib. – or “home of inspiring bathrooms”. That reflects our commitment to delivering more than just products, it’s a brand that brings innovation, design excellence and inspiration to bathroom spaces.
So, why choose this moment? Well this year does actually mark our 35th anniversary, so it feels like the perfect time to celebrate our journey and set the stage for our next chapter.
I think in some ways, business
is a living organism which should continue to grow and flourish. And I think this
rebrand encapsulates
the passion we’ve got for creating stylish, functional and aspirational bathrooms. We’re also reinforcing our position as a leading name within the sector at the same time.
Aside from just the name, what other changes might retailers see? Well, a rebrand is certainly not just about a logo. It’s got to be the whole feeling across the business. And we greatly value our retail partners,
May 2025
merchandising support – that’s more modern indoor displays, point of sale material, and signage. We’re also going to have a retail handbook with essential product information and an inspirational consumer brochure to help customers visualise their dream bathrooms. We’re also launching a new 24/7 online ordering and stock check portal.
Given that the market’s at a bit of a low point, is this a challenging time to launch a total rebrand? Well, what we’ve generally seen, across the whole life of the company actually, is that whenever there have
distinctive and trying to lead on product innovation, is fundamental to the business. And whilst this is an evolution of
the brand, we will at the same time be staying true to some of the core fundamentals and foundation of what the business has been built on.
Looking ahead, what are we likely to see coming from hib. over the next 12 months? Our goal over the next year is to strengthen that retailer partnership. At the same time, we’ll also be working to
ranges with innovative new designs, to increase customer engagement through social media with the #FeelBathroomFabulous hashtag and enhancing our online retailer portal with more options to ensure seamless access to stock and order.
I’ve honestly never been more excited about the business than I am today
"
been been recessions, or if trading has slowed, those are the times that we’ve doubled down and pushed on even more. We need to go out to the industry,
we need to help retailers, and therefore help the industry itself grow. That’s what we want. It’s like a cyclical partnership.
Previously we’ve reported that hib. plans to continue its focus on colourful launches for the future. Is that still true as well? Yes, definitely. I think it’s vital that the heritage that we’ve got, of being
So, now you’ve launched such a major rebrand, where do you go from here? Well, this is obviously a really exciting moment for us. And I’ve said to people that, for me, I’ve honestly never been more excited about the business than I am today. And I’d say it’s important to know that this sort of evolution is just the beginning. This is something which really sets the foundation for future ideas and concepts. We’ve got some brilliant people
here, and some great minds within the business. There’s a lot of creative ideas, expertise and ambition that we are looking to roll out over the next three to five years as part of this journey. It’s not just the end of a year’s
worth of planning, but it’s actually just the start in terms of what we plan to do for the future. This launch is just day one.
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