Special Feature // ISH 2025


Product showcase Although there was innovation in sustainability throughout


the show, the common thread across many bathroom exhibitors was actually not brand new products for retailers to yet again get their head around, but the reimagining or updating of current ranges and collections. Roca, for example, has enlisted Barcelona-based design studio Altherr Désile Park to redesign its Meridian bathroom collection. On display, Meridian illustrated the Mediterranean lifestyle


with the lightness of the arches and curves in which the square is inscribed. Balancing warmth, softness, and light, the aim is to create a contemporary design that appeals to the majority in the 170 countries in which Roca is represented. Similarly, VitrA has listened to its retail channel (and says


it will continue to do so, in order to further inform the R&D of upcoming releases) and has made some of its basins more compatible with its bathroom furniture. The brand has also updated its Plural collection, designed by the acclaimed Terri Pecora, by expanding storage capacity. Perhaps unsurprisingly given its location, German brand


Hansgrohe made a big splash at ISH this year. Continuing the theme of refreshing product lines, the bathroom manufacturer has updated its Raindance shower and revealed Raindance Air – with new features that incorporate a combination of Rain and PowderRain spray types.


>


Said to be a world-first, Alape showed off its new and novel range of 3D-printed basins


ISH has reaffirmed its status as the world’s leading trade fair: 72% international exhibitors and 163,157 visitors speak for themselves


" May 2025 kbbreview 23


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