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ccording to a recent report by market analyst Grand View Research, the UK outdoor kitchen market generated a revenue of $949.9 million (£733.52m) in 2021 and is expected to reach $2.5 billion (£1.93bn) by
2030. It’s expected to grow at a compound annual growth rate of 9% from 2022 to 2030. To borrow an American phrase, since this is where the outdoor kitchen
market is probably biggest, that is no small chunk o’ change, and despite our unpredictable British weather, it demonstrates that there is a healthy market for these external cooking and entertaining spaces. This is backed up by KonigOutdoor’s marketing manager Jo Bull, who
believes that outdoor kitchens are “definitely having their moment” as homeowners are increasingly looking to expand their living spaces to enjoy more outdoor entertaining. “With confidence bouncing back in our sector, we expect to see the market grow over the next five years,” she explains. “The rise in social media use is helping spread the word about the benefits of outdoor cooking, making it more appealing than ever.” Clive Christian’s marketing and events manager Victoria Parnell
tempers this slightly though, adding that she doesn’t see them “breaking the seasonal trend.” “Being a British manufacturer, with the lion share of our business
located within projects in the UK, garden kitchens are incredibly seasonal – for obvious reasons!” she says. Whatever the case may be, outdoor kitchens could present a lucrative
opportunity if you’re looking to diversify into other areas, so if we’ve piqued your interest, where should you begin and what are the key things to know before you start?
Outside chance First, it’s worth considering how much time and energy you want to give
to this category. You could work in collaboration with an outdoor kitchen specialist retailer, work with a supplier that offers the whole (or most) of the outdoor kitchen package, such as Scavolini, KonigOutdoor, Elfin Kitchens or Grillo, or you could potentially pull all the elements together yourself, but this might be inadvisable if you have no experience with this market. Scavolini CEO Fabiana Scavolini, says it’s essential to conduct
market research as it will help you identify the target audience, analyse competitors, and spot trends. Another key factor is selecting high-quality, weather-resistant items - such as countertops and storage solutions - and sourcing them from reliable suppliers. “Depending on their size, materials, and features, outdoor kitchens can
vary significantly in price. That’s why it’s crucial to offer products across different price points. Be transparent about installation costs, which can be substantial depending on the complexity of the setup.” KonigOutdoor’s Bull adds that the market can be split into two main
categories: modular and fully bespoke. “Consider the net worth and expectations of your existing clients – what might they expect when it comes to an outdoor kitchen? This question will guide you in selecting the right suppliers, as the level of customisation offered by different outdoor kitchen manufacturers can vary significantly.” So, you’ve identified your target market, and have your products in place, and now you want to design an outdoor kitchen. What are the >
The rise in social media usage is helping
spread the word about the benefits of outdoor cooking, making it more appealing than ever
Jo Bull, KonigOutdoor
"
top Being completely mobile, the modular Elfin outdoor kitchen units can be moved to suit every garden arrangement
above KonigOutdoor kitchen with Kamado grill and Alfa Forni Moderno pizza oven, designed by Stevens Design and Build
May 2025
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