Light & Wonder prepares major product unveiling for ICE London
Light & Wonder previews a new innovation set to be unveiled on Stand S9-160 as part of the company's return to the ExCeL.
It has been a transformative year for Light & Wonder, with the company unveiling its new identity in its bid to become the world’s leading cross- platform global gaming company.
Aside from its rebrand, the company made a string of business decisions, while seeing significant growth of subsidiaries Lightning Box, ELK Studios and Authentic Gaming.
Te acquisition of Playzido, a dynamic content creation platform provider and game supplier, also boosted the company’s profile as it allowed independent game studios to utilise its Remote Gaming Server, facilitating rapid game development and delivery.
Tis year, Light & Wonder is set to launch two new major new products
that will set the agenda for the remainder of 2023.
Te first of these product announcements is a new innovation that will officially be unveiled on Stand S9-160 during ICE London as part of Light & Wonder’s highly anticipated return to the event.
Tis product has been developed to focus on the needs of operators ahead of impending regulatory changes in the UK. Tis pioneering creation will represent a fresh approach to iGaming and puts entertainment at the heart of Light & Wonder’s player offering.
Also arriving on the scene in 2023 is Dream Pots, Light & Wonder’s new series of Wide Area Progressive jackpots that boast impressive rapid-
fire prizes, a data-driven math model and unique operator configurations.
Launching alongside cult classic Rainbow Riches, Dream Pots is comprised of seven flexible jackpots including four Wide Area Progressives, two static and a single daily jackpot.
Heralding Light & Wonder’s new innovations for 2023, Dylan Slaney, CEO iGaming at Light & Wonder, comments: “2022 was a standout year for the company’s iGaming division. Not only were we able to significantly enhance our online
offering by improving our content creation capabilities, we have also strengthened in other areas of the business thanks to sound decision making from some incredibly talented people.
“Now we’re into the new year it’s time to reveal a whole host of exciting new innovations for Light & Wonder that promises to meet the needs of players and operators in key regulated markets around the world. I’m incredibly proud to be able to help lead this company into another successful year as we continue to redefine gaming.”
Swintt channels fire, earth, water and wind
in Electric Elements slot Swintt's Electric Elements, is fully optimised for all major mobile displays. Te game features a number of gameplay elements that will be instantly recognisable to players who have grown up playing mobile titles such as Candy Crush.
A book game with a humorous twist - Peter & Sons debuts Book of Books
Peter & Sons will arrive at ICE London with three new slots - Te Legend of Musashi, Dragon Blox Gigablox, and Book of Books.
Te Legend of Musashi sees players join the double-blade master in a high volatility, 6x4 reel slot game with 4096 ways to win with avalanche cascades and monster multipliers. Te sword-swinging action continues with wilds, expanding wilds, free spins and super free spins.
In Power Mode, players receive a random number of lives between three and ten. When a wild appears, it turns into an expanding wild using up one of the lives. Tis continues until there are no lives left for plenty of big win potential.
Dragon Blox Gigablox breathes fire into operator game lobbies. Players take on the role of treasure hunters and arrive with fright in their eyes as they gaze at the gates of an old mine. On the other side dwells the notorious and legendary red dragon which sits atop gems and gold.
Te game features oversized Gigablox symbols that land on the reels and function like individual symbols in a 2x2 and 6x6 formation. Players must also keep an eye out for Lock’n Blox symbols as these remain sticky and merge to form a bigger pattern which increases the multiplier value range.
If six or more Lock’n Blox symbols land, the Monster Jackpot bonus game is triggered. Players then receive three free spins, which reset when at least one new Lock’n Blox symbol appears. Triggering symbols remain sticky and adjected symbols merge to form bigger patterns and bigger wins. Book of Books is a book game but with a humorous twist that combines elements of a Monty Python movie with Rick & Morty- style graphics.
Played out across an elongated 5x7 reel set, Electric Elements is perfectly proportioned to fit mobile screens in portrait mode and features an exciting deep space/elemental guardian theme. Te art style and subject matter mirrors contemporary popularity of sci-fi action movies such as Eternals among the new generation of online casino player, as well as the recent proliferation of superhero titles like Marvel Snap within the mobile gaming space.
Whilst picking an appealing theme and aesthetic certainly helps to catch the eye of the modern mobile casino player, it’s down to the features and bonus mechanics of the title to hold their attention long- term. In Electric Elements, Swintt has made the game as appealing as possible to mobile-based players with a number of additions.
Te slot uses a rewarding cluster pays mechanic that mirrors the visual style of classic block-busting mobile games by removing symbols from play, but also creates the potential for combination wins as
new icons drop down from above to take their place. As an added twist, all wins collected during a single round will contribute at random to one of four reel modifiers, with 25 symbol wins fully charging the bars at the side of the screen to unleash their elemental power. Representing fire, earth, water and wind, these elemental powers can remove symbols from play, transform icons at random to create winning combinations or even add substitute wilds onto the gameboard – with this creating a similar gameplay experience to using a power up in a mobile game.
Each of the four reel modifiers can also be fully charged by landing a special element wheel symbol, while successfully filling all four metres in a single game round will activate the game’s Free Spins feature. Here, players will be given choice as they pick from four modes that combine a fixed number of Free Spins with having one of the four elemental powers always active, or they can go for the high variance option and take just three Free Spins, but with all four powers active at once.
NEWSWIRE / INTERACTIVE / MARKET DATA P73
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