Honoré Gaming: an African market specialist
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An increasing number of online gambling operators are looking to explore the Africa opportunity with industry power players including 888, Entain and bet365 making moves in recent months. Honoré Gaming says there are still plenty of opportunities for small and local brands to secure a significant share of wallet in a wide range of African countries as regulations roll out and the demand for sports betting and, to some extent, casino continues to rise.
Honoré Gaming is something of a specialist when it comes to the African market and especially French-speaking countries where it is the go-to platform and service provider of choice for savvy operators. Tis is because its technologies and solutions have been designed specifically for Africa.
Over the last decade, Honoré’s team has developed a platform that is multi-channel and multi-product, fitting the exact needs of African operators. Its solutions cover both online and retail, allowing operators to compete and succeed in highly competitive markets.
Honoré’s retail product is cutting edge with Africa-focussed cashiers that offer features such as book-a-bet, booking code, rebet and share your bet. Let’s take a closer look at each.
Booking code – African bettors like to place 8-leg combos so tools that speed up bet placement are
Altenar's mobile app solves cross-platform development
Altenar is set to present new features and functionalities. Te sportsbook software provider details its new native mobile application, official data feeds, and its robust front-end built on widgets, as well as revamped features including zero per cent margins and early payout.
Solving Cross-Platform Development
Altenar has created an in-house mobile application, locally labelled (MOA), that’s available for IOS and Android. Te relevance of moving from browser betting to a mobile application allows operators and players greater safety, a faster experience, is lighter to run on devices and makes placing a bet easier for players.
Altenar’s MOA is designed to solve two tasks: Ensuring the operation of the SB solution on a mobile device and integrating with the platforms of its operating partners. Operators will benefit from the same business logic & user experience across all platforms, increased time-to-market speed, their own rendering engine, simple platform- specific logic implementation, suitable for any
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target platform and faster code development and product production.
Official Data Feeds
Altenar has direct agreements with companies including Betradar, Bet Genius and Stats Perform, who hold the rights to data from globally recognised leagues such as the NBA, NFL, MLB, UEFA Leagues and more. Adding Horse Racing and Tennis (IMG) to its already impressive collection of data providers.
Quick-to-market data, multiple official feeds, and exclusivity ensures that operators and their players receive the best of the best.
Robust Front-End: Built Entirely On Widgets
Changing its once single-solution-front-end- frame to its new robust version, thanks to the implementation of widgets - being able to offer its operators the ability to build their own front end where widgets demonstrate components of the sportsbook most desirable to operators and their players and allow for greater brand identification and greater differentiation from competitors.
essential. Booking codes do this. Event IDs and bet types are given codes which are printed onto coupons to help bet shop cashiers place bets faster.
Coupons must be optimised so that they contain the maximum amount of information but use the minimum paper as this is expensive in Africa compared to other markets such as Europe.
Book a bet – internet and data costs are incredibly high in most African countries, so operators need to allow bettors to prepare their bet slips within their retail shops and then validate them at cashier machines. Tis feature is also used by influencers on social media when promoting operator brands.
Tis share your bet feature is available via Honoré’s retail product, allowing its operator partners to leverage the power of influencer marketing.
Rebet – African bettors like to place “close bets” where one or two selections from their 8-leg combo are modified. So instead of creating a new code or having to add up to eight bets separately, the provider’s rebet feature makes it much easier for the player to re-wager.
With its rebet feature, the agent can add all pending betlines of an existing betslip and then amend them based on the players modified selections.
An operator’s online offering is just as important, especially given some of the technical limitations the region presents. Front ends need to be light and stripped back – rolling out the same front end as in European markets just doesn’t work here. A light Android app is almost compulsory.
Te new robust front-end allows operators to have a unique front end/display, as well as having the widgets be accessible and changeable through the backend to allow for any changes in trends.
Additional Features
Altenar’s operating partners benefit from early payout, bore draw, zero per cent margin, revamped cashout algorithms, tailored boosted odds and bet builder with player specials, meaning that international operators have something to offer to each of their expanding markets from Europe to Latin America.
Discover more about Altenar by contacting the team today or finding the award-winning sports betting provider at this year’s ICE.
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