Casino platform and exclusive gaming content: EveryMatrix empowers
clients to unleash bold ideas Powered by a robust tech stack that is continuously enhanced to keep up with the competitive iGaming landscape, EveryMatrix will be showcasing the company's entire offering at ICE London 2023 on stand N6-210.
EveryMatrix is a member of the World Lottery Association, European Lotteries Association, and iDEA Growth and delivers iGaming software, solutions, content and services for casino, sport betting, payments, and affiliate/agent management to more than 200 tier one operators and lottery customers across 65+ global jurisdictions - including the US and Canada.
Our platform is highly modular, scalable, and compliant, allowing operators to choose the optimal solution depending on their needs and existing in-house technology and capabilities. As an established B2B technology provider, EveryMatrix is constantly developing new products for our clients’ benefit.
We empower clients to unleash bold ideas and
Te most compelling casino offering in iGaming including the number one casino integration and productivity platform and the largest casino content library. Enjoy exclusive SlotMatrix content from our in-house games development teams, Armadillo Studios and Spearhead Studios, as well as our RGS partners.
Our exclusive games are available in more than 20 markets, including the US and Canada, while via SlotMatrix our customers can access even more exciting titles from 175+ studios in just one simple integration.
A-Z Platform:
deliver outstanding player experiences in regulated markets so join us at ICE London 2023 on stand N6-210 to discuss a world of opportunities.
Highlights will include:
Retail omnichannel betting for the 21st century: Our online-first OddsMatrix platform offers a true omnichannel betting experience for retail, web, and mobile. Operators have full access to all our sports betting solutions, including OddsMatrix Sportsbook, real-time data feeds, bonusing and reporting modules.
Intelitics: centralised platform for all affiliate and paid media
Intelitics says the key to unlocking the full potential of affiliates and paid media is using a mar-tech platform that provides access to data in real-time.
Towards the back end of last year, there was a shift in how US online sportsbook and casino operators approached their marketing activity. Te blank chequebooks used to fund multi-million-dollar TV campaigns, bonuses and brand ambassador deals were snapped shut and suddenly the return on investment being generated from this activity was put under great scrutiny.
Te months of spending big appeared to be over, with marketers being asked to account for spend and the results generated from it. Tis has led to many slashing budgets and seeking new, more cost-effective channels through which to acquire customers at scale. Tis is absolutely a good thing, as in our experience, if you are going to spend big, it needs to be smart.
To do this, US operators need to look no further than performance marketing/affiliates and paid media – both of which have been under-utilised to date. Performance marketing has long been a key part of the marketing ecosystem in mature online gambling markets such as the UK, while paid media is more of an emerging channel but one that offers just as much potential for brands to connect with highly targeted audiences.
Let’s take a quick look at some of the key advantages of each:
P18 NEWSWIRE / INTERACTIVE / MARKET DATA
EveryMatrix’s full-fledged platform offers a wealth of options from Player Account Management (PAM), personalisation, payment methods, fraud detection, affiliate management, cross product bonusing and cross-supplier jackpots and responsible gaming, among many other features. Enjoy a complete overview of customer activities, transactions, balance, and all the necessary tools to build a loyal customer base.
We have products to suit every brand and organisation, and the possibilities are endless. So, come and expand your horizons in regulated markets and join the EveryMatrix team at ICE.
Most affiliates are specialists when it comes to digital marketing and user acquisition with sizeable audiences that are primed and ready to sign up to and play at sportsbooks and casinos. Affiliates require little to no set-up costs, with operators paying for what they get in terms of customers.
Affiliates also provide operators with highly valuable insights and feedback on their conversion flows, products and more.
Paid media simply refers to placing ads across a wide range of media platforms such as Facebook, Google, publisher networks and mobile networks. Campaigns can be highly targeted across location, age, interests and more to ensure they hit the right players.
Tey key to unlocking the full potential of affiliates and paid media is using a mar-tech platform that provides access to data in real-time. Tis allows operators to tweak campaigns to improve performance and to ramp up and scale back spending as and when required.
Tis is where Intelitics comes in.
Tere are plenty of single-use platforms out there, but Intelitics provides one centralised platform for all affiliate and paid media activity. Tis in turn allows marketers to access data and optimise and scale campaigns easily and effectively. It goes without saying that data is real-time.
While the goal of an operator is always to acquire high-quality traffic, it should also be to acquire traffic at the right price. Marketers can also take advantage of powerful business intelligence tools including Sub ID and cohort reporting. Sub IDs are dynamic on each link, and Intelitics also provides marketers with metadata including device type, OS and geo location, so campaigns can be optimised down to the most granular level.
When these tools are used properly, marketers are no longer left guessing as they have the data they need to make informed decisions. In other words, it means that not a single dollar is wasted on an ineffective campaign.
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