excitement of the show into the gameplay. Unlike most slots developed around major TV or film licences, which are typically standalone concepts, Playtech’s Gold Rush game is part of one of the company’s most popular “power suites”, Cash Collect. Te launch of Te Walking Dead: Cash Collect in late 2022 marked Playtech’s first crossover between a licensed brand and one of its original properties.
Playtech: brand power that turns to pure gaming gold
A core principle of Playtech's strategy is the right selection of content and source material with a portfolio comprising a mixture of branded games designed around major film and TV licences with original themes and game suites developed in-house. However, something that has becoming increasingly clear is the potential of not just that overall mixture, but a combination of the concepts.
Following successful partnerships with studios including MGM, Paramount, Universal and AMC, Playtech’s latest collaboration is with Discovery, beginning with a new game based on Discovery Channel’s most successful show, Gold Rush.
Launched in 2010, Gold Rush focuses on families working in the gold mining industry across Alaska and Canada, and became an instant and ongoing hit, beginning its 13th season in 2022. Te show
quickly became the US’s most watched Friday night TV show with the 18–49-year-old male demographic – a valuable and highly relevant demographic for the casino market – and remains one of the top-rated reality shows in the US, inspiring a series of successful spin-offs along the way. Te game features major talent and in-game footage from the show, with commentary from some of the most popular stars including Tony Beets and Fred Lewis to bring the spirit and
Te strategy behind Playtech power suites is to combine slot design and mechanics with a distinctive narrative, look and feel to engage players with a brand. Players look forward to new releases within the suite and, with features unique to each individual game, can enjoy gameplay that is fresh yet familiar. Cash Collect's debut release Sahara Riches proved the most successful new game of the year and the top performer on release of any game over the previous two years.
Bringing together one of Playtech’s best known licences in Te Walking Dead and in-house suites created the potential to double the launch impact and the opportunity to engage players with both brands – with this same strategy driving excitement around the release of Gold Rush: Cash Collect amongst two key player bases. Discover more about Gold Rush: Cash Collect and Playtech's casino portfolio at ICE London 2023, along with products live casino, sports, virtuals, poker, bingo and retail.
Wazdan embraces the Sun
Wazdan will have a slew of new slots on show at ICE London on stand N7-420. Among the expanding catalogue is the new series, Power of Sun, which launched on 10 January with its first instalment, Power of Sun: Svarog.
SUZOHAPP encourages social betting experience
At ICE 2023, SUZOHAPP will be showcasing two new additions to its sports betting ecosystem along with a few new product launches for OEMs.
SUZOHAPP has designed this ecosystem to meet customers where they are watching the game. People like to watch sports with other people which is why they congregate in bars. SUZOHAPP aims to encourage that social experience of a bar by creating a betting atmosphere reflective of the location that customers want to be in.
In the European sports betting market, almost 70 per cent of sports betting revenue is from in-play betting and SUZOHAPP has solutions to allow customers to place those in-play bets in retail settings without removing themselves from the social event by betting on their phone and instead engaging in the atmosphere. Te new SBT-500+ bartop and SBT-2000 seated models allow players
P60 NEWSWIRE / INTERACTIVE / MARKET DATA
to immerse themselves in the full betting experience. By allowing customers to be in the seat of the game rather than queuing at a kiosk or at a teller, operators have the opportunity to allow customers to maximise on in-game betting during live events while also contributing to Food & Beverage revenue streams.
All units are built with the same foundational hardware allowing updates and training to be made simultaneously across the ecosystem and are supported by SUZOHAPP’s cashier point-of-sale: the SBT-OTC, and the betting payout cash redemption terminal: the CountR CashIO.
As a primary supplier to OEMs in the gaming industry, SUZOHAPP will be also launching new designs from its portfolio including new Elo and VisionPro monitors, the BluMax PC platform, a Microhard card reader and free fall coin validator, Newland scanners and new printer and POS options from Custom.
The slot, created to boost key metrics for operators, features a Slavic God as the central character, who matches the game’s fiery mythological theme. Designed to enhance engagement and player retention rates, the game also features the Hold the Jackpot bonus round. Wazdan will also be pushing the newest arrival to the widely popular Hot Slot series, Hot Slot: 777 Stars. With a retro slot design updated with unique player features, the game’s Jackpot is activated by landing six to nine Scatters in the form of shining stars.
Hot Slot: 777 Rubies will also be on display alongside other upcoming releases in this top- performing, retro game series: Hot Slot: Great Book of Magic, Hot Slot: 777 Cash Out, and Hot Slot: 777 Coins.
Wazdan will give operators a sneak peek of a new title set for release at the end of March. Mystery Kingdom: Mystery Bells features the much-loved Hold the Jackpot bonus round, the engagement-boosting Cash Infinity mechanic, and a brand-new, innovative One click to the Grand Jackpot feature.
Rounding off its product showcase, 12 Coins slot, another instalment of Wazdan’s popular series, will also be showcased at booth N7- 420.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78
