Data is gold, but understanding, processing
and actioning requires Golden Whale Data is gold to online gambling operators, but the industry is still in the very early stages of maximising the potential it offers. Golden Whale explains how it can help businesses drastically speed up the processes of understanding and improve their product based on the data they have at their fingertips.
Golden Whale Productions is an infrastructure supplier that brings data science and machine learning applications into practical use. Its software systems allow for the integration, modelling and orchestration of large data sets for industrial machine learning tasks.
Golden Whale says its ultimate mission is for operators to use its systems to take player engagement to the next level, allowing them to achieve the highest customer lifetime value possible. Te company’s system greatly reduces the time it takes for companies to generate insights and learnings from data and then apply them to their products. Te first wave of machine learning companies and solutions have laid some early foundations for the role these technologies can play right across the industry.
Te company is now looking to push the boundaries with machine
learning and data science within the area of platforms and game systems. Tis includes developing tools that directly interact with customer behaviour and the player experience across different levels of the product.
Tis will advance the existing machine learning and data exploration tools already available in the market – tools that companies are currently using to drive efficiencies and greater profits by gaining new insights and highlighting areas of improvement across their various systems. To make full use of the insights derived from machine learning tools, models must be connected to the production system in real-time with the resulting feedback loops designed in a smart way. Golden Whale's system ingests and organises data of any format for machine learning and orchestrates model building and the connection back to the production system in an entirely new way.
2mee: HoloAds hold future of engagement 2mee believes one of the greatest challenges online gambling brands face is engaging consumers and securing their attention.
We’re bombarded with up to 10,000 ads per day, so cutting through the noise and forming a genuine connection with players can be almost impossible – not only are they being hit with ads from rival brands, but ad fatigue has definitely set in.
Te gambling industry has generally been good at advertising over the years, but today the space is as stale as it is saturated. Tat’s why operators need to try something new and fresh. Influencer marketing has proved to be highly effective in other sectors, but due to technical challenges, has yet to be embraced by this industry. Tis means operators and affiliates are missing out on a big opportunity.
2mee’s HoloAd has been developed to address this. It’s the industry’s first influencer advertising platform and it puts the power of brand ambassador advertising in the hands of both operators and affiliates.
It allows affiliates to create new advertising real estate, unlock additional revenues, and increase audience engagement, while
operators can deploy brand ambassadors and influencers across their affiliate network and other B2C websites. A HoloAd can be inserted anywhere on a website page or within an app. Messages can be launched from existing empty space or can sit on top of page content, both editorial and advertorial.
Tis means it delivers 100 per cent added value to the affiliate.
HoloAd is one of the most effective tools for affiliates looking to monetise their apps. It can fill the whole mobile screen space, delivering engaging, compelling messages from an operator’s brand ambassadors and celebrity endorsers.
Tey can also be used to launch entire app takeovers, with sportsbook and casino brands able to deliver messages from their influencers through push notifications. Whether on-site or in- app, affiliates simply identify space, integrate 2mee’s HoloAd API and then display and earn. Of course, operators can offer HoloAd to their existing affiliate network.
Go crypt raiding in Lucksome's Treasures of the Dead Hyperlines
Lucksome's upcoming slot release, Treasures of the Dead Hyperlines, launches on March 16 across Blueprint’s network.
Te 5x3 slot has 10 regular winlines and three HyperLines which focus on extra high player retention through the new HyperLines mechanic. HyperLines are independently triggered winlines with high hit rates and limitless progressing multipliers. HyperLines don’t deactivate until they are won on. Coupling HyperLines with a well- known theme and mechanic ensures a familiar experience with an innovative twist.
THE BOOK DOES MORE Everything comes from the power of the Book.
Players can collect Scarabs from the Book symbols to activate HyperLines, with each row representing
P50 NEWSWIRE / INTERACTIVE / MARKET DATA
one HyperLine. Te Books are wild and Bonus trigger symbols including Bonus Retriggers. Books can also pay a scatter pay up to 200x bet.
HYPERLINES HyperLine activation occurs on a row with three
Scarabs collected, resulting in activation on the next spin where a multiplier is then added with the first Scarab to the HyperLine. For the next two spins the collected scarabs increase the HyperLine multiplier twice. Any new Scarabs that land increment the Multiplier even more.
Any wins in the main game on the HyperLine do not deactivate it until the three triggering Scarabs are consumed. Tis gives players the chance to win three times on a HyperLine until it deactivates.
RETENTION HyperLines are independently triggered for quick
hits. HyperLines remain active until they are won on the third spin from activation. As Treasures of the Dead is a low line game, the HyperLine multipliers can increment to high values before deactivating. Multiple HyperLines can also be active at the same time; this nesting of persistence and escalation provides a compelling and anticipatory experience for core players.
FREE GAMES All HyperLines are always active in Free Games,
which starts with three to five upgrading Scarabs, based on the number of triggering Books. Any new Scarabs will directly upgrade the multipliers on the HyperLine they are spawned on. HyperLine Multipliers progress throughout the Free Games round, including with retriggers.
Free Games features expanding symbols with HyperLines providing an additional, guaranteed multiplied pay. A symbol is chosen at the start of Free Games as the special expanding symbol. Apart from line wins, these symbols expand to cover all three positions on their respective reels if additional winning combinations can be awarded.
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