Lewis Pek Editor
Comment
Spring Showcase
Originally, the Product Showcase was designed for suppliers to get their wares into the B2B domain in the absence of ICE. Now, due to its continued popularity, it's become a staple publication released alongside major industry events - which has also made it a useful bellweather for picking up on new trends. A personal standout this time round comes from the iGaming sector, specifically online slots and the increasing use of a Buy Bonus feature. Frankly, I really struggle to take to this as a concept on many levels.
Firstly, I can see why developers are implementing the feature. The premise is simple. Bonus Buy ensures that players don't need to wait on playing a bonus round - they pay a multiple of their stake to automatically trigger the feature. For instance, players betting $0.25 per spin can purchase the buy option for 100x stake. In practice, players spin for a period of time hoping for a bonus, get exasperated because they haven't won the feature, then pay a premium to unlock the bonus in the hope of getting their money back. Or worse, players hop from game to game spending far more than they otherwise would purchasing the Buy Bonus. Instead of spending $200 on 800 spins across several hours, it's encouraging these same players to spend $200 in a matter of minutes.
A bonus is an extra and unexpected advantage. There is nothing unexpected or extra about the Buy Bonus. The thrill of gambling isn't solely about the thrill of winning or unlocking the bonus, it's also about the experience of playing itself and possibilities. Like auto spins, I don't see this one lasting for many years - but it will be very profitable for the time being.
EDITORIAL ADVERTISING
G3 Magazine Editor Lewis Pek
lewis@gamingpublishing.co.uk +44 (0) 1942 879291
G3Newswire Editor Phil Martin
phil@gamingpublishing.co.uk +44 (0)7801 967714
Deputy Editor Karen Southall
karensouthall@gmail.com
Features Editor William Bolton
william@gamingpublishing.com
International Reporter James Marrison Contributors
2mee, 4TePlayers, Advantech Innocore, Altenar, Amusnet
Interactive, Aristocrat Gaming, Aruze, Bayes Esports, BETER, BETEGY, Betsoft Gaming, Big Time Gaming,
Blue Guru Games, Blueprint Gaming, Bragg Gaming, Cammegh, Champion Sports, Dallmeier, Digitain, EGT BG / Digital, e-gaming, EvenBet, Everi,
EveryMatrix, Evolution, Evoplay, First Look Games, Flows, FSB, Galaxsys, GLI, Games Global, Gaming Realms, Golden Rock, GoldenRace, Golden
Whale, Honore Gaming, Greentube, IGT, Inspired, Intelitics, Interblock, JCM Global, KAJOT, Kiron, Konami, Lady Luck Games, Light & Wonder,
LexisNexis Risk Solutions Livespins, Live Solutions, Lucksome
NEWSWIRE / INTERACTIVE / MARKET DATA P5
Commercial Director John Slattery
john@gamingpublishing.co.uk +44 (0)7917 166471
Business Development Manager James Slattery
james@gamingpublishing.co.uk +44 (0)7814227219
Advertising Executive Alison Dronfield
alison@gamingpublishing.co.uk +44 (0)1204 410771
PRODUCTION
Senior Designer Gareth Irwin
Production Manager Paul Jolleys
Subscriptions Manager Jennifer Pek
Commercial Administrator Lisa Nichols
Contributors
Markor Gaming, Merkur Gaming, MGA Games, mkodo, Novomatic, NSoft, OCR Global, ODDS GROUP, OKTO, OpenBet, PandaScore, Pariplay, Pinnacle Solutions, Playson, Playtech, Quixant, Real Dealer Studios, Realistic Games, Scout Gaming, Silverback Gaming, SIS, Slotegrator, Slots Temple, Soft2Bet, SoftGamings, SOFTSWISS, Sportradar, Sportingtech, Spribe, Swintt, SYNOT Group, SUZOHAPP, Twain Sport, TCSJohnHuxley, Tom Horn Gaming, Transact, Vivo Gaming, Wazdan, Wizard Games, Zitro
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