Humble Brag - Bragg Gaming shares line-up of titles for Q1
Content-driven iGaming technology provider Bragg Gaming is set to showcase its upcoming content roll-out at a full capacity ICE London 2023.
“It’s great to once again be returning to a full capacity ICE London, in what is set to be a productive year in terms of content roll-out and continued growth for Bragg," shares Lara Falzon, President and COO of Bragg Gaming Group.
“ICE provides the perfect opportunity for the entire industry to come together and discuss the latest products and trends, as well as catching up with valued partners and potential new ones, offering them a complete suite of iGaming technology, content and services.”
It’s just over four months since consolidating Wild Streak Gaming and Spin Games under the single Bragg Gaming Group brand following the respective acquisitions. A strategic move which further strengthens the group’s overall product offering while enhancing its international presence.
Bragg continues to grow in existing and new regulated markets, with its content licensed and deployed in key jurisdictions across North America and Europe, providing partners with a wide selection of tailored products.
As Q1 gets underway, Bragg has proposed a comprehensive line-up of titles to be delivered over the course of the next few months, developed by its in-house studios Atomic Slot Lab, Indigo Magic, Spin Games and Wild Streak Gaming,
BETEGY gets Creative
BETEGY is set to return to ICE 2023 showcasing the latest advanced version of its platform enhanced by a new feature, Creative Studio, that includes multiple innovative tools and capabilities to provides users with an edge.
Tailored for marketers across the length and breadth of the sports betting and casino industry, the innovation enables users to drastically increase Click Trough Rates (CTR) by launching data- driven, fully personalised scalable banner campaigns and video ads.
Created to serve every vertical that requires audience acquisition and engagement across the media, affiliates and operator space, BETEGY provides the ability to deliver marketing campaigns that update in real-time, making use of dynamic data sources such as odds, sports stats and CRM data, to constantly provide an incentive to bet, segmented to unique audiences and demographics.
Te platform also offers crucial features like language localisation and geo-compliance to
P70 NEWSWIRE / INTERACTIVE / MARKET DATA alongside content from partner studios.
Tis includes titles such as Golden Avalanche from Indigo Magic and Mystery Mine from Atomic Slot Lab, with releases available across multiple markets in both US and Europe, including New Jersey, Pennsylvania, Michigan, Connecticut, Ontario, as well as Malta, Sweden, Netherlands and the UK.
Bragg aims to continue delivering a consistent flow of games to help its customers grow in regulated territories, serving online and land- based gaming operators tailored content and unrivalled iGaming technology products.
Bragg’s content and remote games server technology (Bragg RGS), player account management platform (Bragg PAM), and data and engagement tools provide a complete solution for online and omni-channel casino, sportsbook and lottery brands.
Supplementing the player experience, FUZE offers a next-level engagement toolkit for casino and sportsbook operators, aiding greater numbers of players for longer sessions with more bets, along with quality player acquisition, higher retention and a maximised player lifetime value.
ensure all content is aligned with local jurisdictions’ laws and regulations.
To use the platform, a user can choose to build the banners from scratch or import their creative assets to Creative Studio from Figma, photoshop or similar programs. No coding is required. BETEGY’s Creative Studio then automatically identifies the dynamic fields of an uploaded creative and instantly integrates variable sports and other statistical data – providing the platform that can autonomously update the content of the campaigns across the entire digital space.
Once the dynamic assets have been scaled, the system automatically exports the finalised images to DSP programmatic platforms, affiliate networks, direct media outlets and other sources.
While the outdated servers have been a true bugbear in many leading display ads automation products and wasted marketers thousands of dollars on burnt impressions, BETEGY’s AWS- powered ad server is designed to handle high traffic volumes. Constantly adopting the latest optimisation trends, the platform launches campaigns immediately, ensuring that any user using the platform will have a true first-mover advantage as well as the ability to scale.
A new era of virtual sports, more realistic and akin to real sports betting, emerges thanks to GoldenRace's technology and game design. From its HD graphics to its fast-paced combat, bruised fighters and dynamic odds, every feature of GoldenRace’s MMA is a more immersive experience for players and appeals to new generations.
The game includes three rounds. In these encounters, not only will players find fighters of different nationalities to suit all market tastes, but also a brand-new feature: fighters' physical damage evolution during rounds, which adds further realism.
GoldenRace goes one step further, bringing its MMA closer to work as a real sports betting with its dynamic odds — a unique feature in the market only available in GoldenRace’s Virtual Sports, like its top-revenue Virtual Football. GoldenRace adapts odds frequently based on fighter’s skills and results, giving players the feeling of a trader providing them with useful details for a more informed betting process. This feature will engage players while they follow the history and performance of their favourite fighter.
Campaigns can also be taken to the next level by adding animations to assets. Banners’ aesthetics can be made visually appealing, and this, in turn, can increase user engagement. Within a few clicks, campaigns are tailored to a player depending on what sports team they support and the sports schedule throughout the calendar year.
Finally, the BETEGY platform includes built-in analytics to track the success of campaigns and reach target KPIs. Compared to a leading banner system in a closed experiment, the latest version of BETEGY managed to increase viewability by 16 per cent, CTR by 20 per cent, and resulted in an overall increase in view-through conversions.
GoldenRace swings for the fences with new MMA game
MMA jumps out of the ring onto players' screens via the creative minds at GoldenRace which will be presenting its new fighting game at ICE London 2023.
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