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DESIGN FOR SUSTAINABILITY | EVENT PREVIEW


Expert speakers sharing their insight at Design for Sustainability 2018 include (from left) Pearlfisher CEO Jonathan Ford, Plastics Recyclers Europe Board Member Paolo Glerean, Interface Innovation Partner Jon Khoo, HP Director of Global Sustainability Operations Dr Kirstie McIntyre, Corbion Market Development Manager Stephan Roest, and WRAP Senior Partnerships Manager Peter Skelton


detail the company’s new toolbox for structure simplification. The design agency perspective of packaging will be laid out by Jonathan Ford, CEO of UK-based design agency Pearlfisher, who will examine the concept of lightweighting and how it is applied in packaging design. Then Stephan Roest, Market Development Manager at bio-materials maker Corbion in the Netherlands, will discuss how the latest generation of bio-based polymers could improve product sustainability. The first day of the conference will close with a discussion on packaging design from a recycler’s perspective. Richard McKinlay, Head of Circular Economy at UK recycler Axion, will detail what he thinks designers need to know about the recycling process. And the day will be brought to a close by Paolo Glerean, Board Member of the Belgium- based Plastic Recyclers Europe association, who will detail its new product design tool – Recyclass – and explain how it can help designers to keep recycling issues in mind.


Sustainable electronics Consumer electronics is the topic for the first session of the second day of Design for Sustainabil- ity. It will open with a presentation from Eelco Smit, Senior Director of Sustainability at consumer electronics giant Philips in the Netherlands, who will explore possibilities open to designers to use more recycled plastics. He will be followed by Karsten Schischke Group Manager at German technical institute Fraunhofer IZM, who will look at current circular design trends within the electronics


sector. The session will conclude with an explana- tion by Dr Kirstie Mcintyre, Director Global Sustainabililty Operations at computing giant HP Inc in the UK, of how the circular economy model fits into its business model. The focus of the conference then moves to interiors and furniture. Jon Khoo, Innovation Partner at Interface in the UK (one of the world’s leading carpet tile manufacturers), will talk through the long-standing work the company has been undertaking to minimise climate impact. Then Arnold Struik, Marketing & Innovation Director at office furniture firm Royal Ahrend in the Nether- lands, will present a business case study on the positive benefits that can result from integrating the circular economy approach. He will be followed by Joe Hale, CEO of UK-based design agency Dragon Rouge, who will discuss how brands can work towards building sustainable homes for the future. Risto Vapola, Technical Production Man- ager at Neste Corporation in Finland, will explore the development the company is making in renewable and circular plastics. The conference will close with two presentations


looking at how brands can influence consumer perception of sustainability. Gillian Garside- Wright, Packaging Technology Director at Sun Branding Solutions in the UK, will explore shifting public perception and how that impacts on design- ing for a sustainable future. Then Nick Liddell, Director of Consulting at UK-based branding agency The Clearing, will look at how brands can develop within the circular economy framework.


Rethinking design and materials for a sustainable future 11 - 12 December 2018


Radisson Blu Portman Hotel, London, UK


SPECIAL OFFER


Save £200 if you register before 21st September 2018


Image courtesy of: HP Inc Media supporters: Bringing the plastics industry together. @Contact_AMI #AMIDfS


Design for Sustainability 2018 takes place at the Radisson Blu Portman Hotel in London’s West End on 11-12 December 2018. This brand-new conference from AMI presents an unmatched opportunity to discuss and debate the latest trends and developments that designers, suppliers and brand owners are advancing to develop a future green economy. The event will cover automotive, packag- ing, consumer electronics and interior design and features discussions from world-leading experts from across the supply chain. In addition to the formal conference sessions, attendees will benefit from the opportunity to discuss and network during informal refreshment breaks and the compli- mentary day-one cocktail reception. To find out more, visit the conference website or contact Conference Organiser Heidi Lesiw. Tel: +44 (0)117 314 8111; Email: heidi.lesiw@ami.international


www.plasticsrecyclingworld.com September/October 2018 | PLASTICS RECYCLING WORLD 31


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