INNOVATION | PACKAGING
Above: Foamable PP-based reusable cups from Borealis are helping the K2025 show go circular
white bottles to protect products like milk, yoghurt, and probiotic drinks. However, these white bottles are rarely recycled back into food-grade applica- tions because they contain colourants. Shifting from an opaque bottle to a clear PET bottle with an EcoFloat White shrink sleeve provides product protection and increases the amount of clear PET that can be reclaimed.” In another innovation Taghleef Industries, manufacturers of PP-based, biobased, and biode- gradable films, recently announced the launch of Shape360 TDSW, a high-performance floatable white polyolefin TD shrink sleeve label film consid- ered ideal for light-sensitive products. Shape360 TDSW enables the application of opaque white labels to clear PET bottles, improving print quality with its glossy finish while supporting the reuse of PET in bottle-to-bottle recycling. A key feature is its inherent floatability, achieved through its low density, which facilitates efficient separation of PO label flakes from rigid PET bottle flakes during the recycling process, resulting in cleaner recyclate and a substantial reduction in waste. Furthermore, the film is designed for high ink adhesion, preventing bleeding during recycling and ensuring optimal recyclate purity. Diana Dedeic, Product Manager at Taghleef Industries said: “This new white polyolefin shrink sleeve film represents a significant leap in labelling innovation. Building upon our existing Shape360 portfolio, which includes clear options in 50, 45, and the recently added 42-micron thicknesses, this development underscores our dedication to fulfilling market needs for solutions optimised for recycling.” This June, leading labels company Avery Dennison announced the first radio-frequency identification (RFID) label to receive APR Design for Recyclability (DfR) recognition, validating its compatibility with North America’s PET recycling stream. The company combined its proprietary CleanFlake adhesive technology and industry
16 PLASTICS RECYCLING WORLD | September 2025
expertise to develop the breakthrough, which resulted in a new proprietary RFID label that cleanly separates from the PET in the mechanical recycling stream, reducing contamination. “RFID technology is essential for the effective and sustainable management of modern supply chains, supporting brands with greater inventory visibility, product traceability, and loss prevention,” said Pascale Wautelet, Vice President, Global R&D and Sustainability, Avery Dennison Materials Group. “APR’s recognition marks a pivotal step forward in advancing circular packaging and supporting the global transition to sustainable material use. As consumer goods companies set increasingly ambitious recycling targets, Avery Dennison remains committed to helping our customers reduce waste by investing in innovation and designing products that can be effectively recycled.” Radio frequency signals are used to read RFID-tagged items, enabling wireless communica- tion, identification, and tracking. This helps opti- mise supply chain efficiency, reduce waste, and improve recovery and sortation rates. Avery Denison, which plans to make the APR-recognised technology widely available later this year, recently opened an RFID inlays and labels production site in Pune, India, becoming the first ARC-certified company to do so. “India represents one of the fastest growing
markets for RFID adoption, and this facility under- scores our commitment to being closer to our customers,” said Kelvin Tan, Director APAC Intel- ligent Labels, Sales and Business Development. “By localising production and innovation, we’re not just enhancing our responsiveness and speed-to-mar- ket, we’re also partnering more deeply with Indian brands to unlock the full potential of smart supply chain solutions tailored to their needs.”
Reusable cups Polyolefins producer Borealis has created a comprehensive reusable cup system using modi- fied foamable PP based on Reoil chemically recycled feedstock from OMV, which it plans to pilot at K2025 later this year. Messe Düsseldorf will use the reusable cups at all restaurants and bars during the event and make use of special collec- tion points, marking the first time the venue has used such a system and representing a significant step towards reducing single-use plastic waste at large events. Data from the pilot scheme will help assess reuse rates, providing valuable insights. “At Borealis, we are committed to creating
innovative solutions in collaboration with our value chain partners and this initiative is a prime exam-
www.plasticsrecyclingworld.com
IMAGE: BOREALIS
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