PACKAGING | INNOVATION
Label problem According to CCL Label, improved packaging design is essential if recycling targets are to be met as there are still a lot of sleeve labels on the market being flagged as problematic by organisations like the Association of Plastic Recyclers (APR). To help combat this, the company has extended its range of floatable polyolefin shrink sleeves that separate in the PET recycling stream, which it says offer a more sustainable option than existing materials. “EcoFloat sleeves made from low-density material are an ideal alternative,” said Marika Knorr, Head of Sustainability and Communication at CCL Label. “They automatically separate from the PET flakes in the sink/float process step and float to the top of the washing tank while the heavier PET flakes sink to the bottom. This density separation leads to very clean PET flakes that can be recycled back into new bottles, closing the loop.” The standard EcoFloat sleeve is 50 microns, but a thinner 45 micron version is also available. This downgauged material is suitable for many applica- tions and offers more efficient material usage and a lower carbon footprint. “In recent years, brand owners have gravitated towards more complex
The latest EcoFloat sleeve has a shrink rate above 70% so it works with difficult, complex bottle designs
bottle shapes,” said Aaron Henneger, sales director for North America at CCL Label. “This calls for a sleeve that has a high shrink rate so it can contour to the bottle seamlessly. We have just released a new version where the shrink is well above 70%, which makes even difficult bottle shapes work with shrink sleeves.”
Also new to the market is EcoFloat White technology, which enables greater recyclability for dairy packaging and other light-sensitive products. “We expect it to be a game changer,” added Henneger. “The dairy industry often uses opaque
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IMAGE: CCL LABEL
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