event preview | Smart Packaging
Active and intelligent technologies, which can add value to both flexible and rigid packaging products, will be presented at AMI’s second annual Smart Packaging conference
Making smart choices for intelligent packaging
Main image: Incorporating a printed antenna – based on technologies such as RFID or NFC – can make packaging easier to track, as well as monitoring product freshness
In today’s competitive environment, packaging must do more than simply protect. New active and intelligent technologies hold the promise of extended shelf life, improved product traceability, brand security and far greater customer engagement. Smart Packaging 2017 focuses on the latest
technological developments aimed at adding value to flexible and rigid packaging. The event will take place from 19-20 September in Cologne. Now in its second year, the conference brings
together brand owners, retailers, packaging producers, plastics and additive suppliers, active and intelligent technology developers and processing machinery experts to explore the range of available and emerging technologies. It provides an ideal environment to discuss the packaging needs and expectations of brand owners and consumers, as well as exploring the evolution of the packaging ecosystem. Here we preview the event, with a closer look at the line-up of expert speakers, focusing on different areas of smart packaging.
Smart opening The opening session looks to explain the changing face of the packaging ecosystem and the impact of smart technology. Samuli Manninen, CEO of Magic Add Ltd in Finland, starts proceedings by providing his view of the
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overall effects of Internet of Packaging (IoP) to the packaging ecosystem. Stéphane Egret, R&D Senior Innovator from The Coca-Cola Company, based in Belgium, gives an insightful look at the digitalisation of a packaging icon from a brand owner’s perspective. Packaging identity and interactivity is the focus of a talk by Laurent Molveau, who is worldwide business development manager for HP Inc in Germany. The second session focuses on how smart packaging is playing an important role in customer interaction and satisfaction. Tesco, one of the world’s largest retail organisations, focuses on smart packaging and the real customer. The company’s Paul Earnshaw shares his valuable experience in a packaging environment, which encompasses his time with major FMCG brands including Boots and Coty. Concluding the session, Dr Amanda Williams, business unit and technology manager from Jabil Packaging Solutions in the USA, discusses smart packaging and data strategies.
Flexible electronics The conference’s third session provides an opportunity for delegates to find out about the latest technological innovations and developments for printed electronics in the world of smart packaging. Dr Tomas Syrovy, vice head of the Department of Graphic Arts and Photophys- ics at the University of Pardubice in the Czech Repub-
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