CONTENTS 60 WORKING WITH WINDROWS
Roel Dreve Publisher
Global Roel Media
Lucky number 22 GOING WAY BACK
4 8
16 22 32 44 60
Testimonials advertisers
Corona in the mushroom industry Straw analysis with NIR Oakfi eld Mushrooms New Virus X research
Tilting shelves in action at Deckers Wonderful windrows?
AND: 7, 20 Cultivation tips AdVisie 20 ISMS News 36 Focus 40 News 54 Cultivation tip FungiPoint 69 Out and About 69 Service
Front page photo: Picking Pleurotus erengyii at Oakfield Mushrooms. Small picture: Corona instruction poster at Walsh. Photos: AdVisie
44 TILTING AT DECKERS
100 issues and counting! A milestone, that we planned to mark with a big celebration. But while preparing this edition it became increasingly evi- dent that the crisis caused by coronavirus would also have a far-reaching impact on our readers. I witnessed the spectre of mushrooms being dispo- sed of, dumped, or just given away. Some compa- nies came to an abrupt halt, others are struggling to survive. In these circumstances, it is more appropriate to tone down the celebrations and instead devote space in this edition to how busi- nesses in the mushroom sector have been dealing with the crisis. How resourcefulness and creativity have been put to work to limit the damage. How you can continue to guarantee ‘continuity’ (diffi- cult) and ‘quality’ (naturally) during the pandemic. These two words also represent part of the secret of Mushroom Business, a trade journal which stands in a long tradition. Some regular authors such as John and Jos already contributed to the mushroom section of its predecessor in the Dutch ‘Groenten en Fruit’ magazine, and companies like Christiaens were already advertisers, years before I started ‘Paddestoelen’ in 2001. And since then, our publications, and me personally as editor-in-chief/ publisher, have been privileged to receive the con- tinued support of our contributors, readers and advertisers, even when I bought the titles from Reed Business in 2010. When I once asked Hubert Hay of advertiser Amycel what he would do if Reed did not want to sell the titles, and I would have to start up a competitor, he answered without hesi- tation: ‘Roel, we’re with you’. I have never forgot- ten his words. As a way of emphasising the strength of decades of reciprocal, and seldom mentioned loyalty, this edition features testimoni- als from some of the companies that have worked with us since the very beginning to continue provi- ding you with the best possible informative and editorial content. Such genuine expressions of warmth and appreciation are humbling, and reading them, I feel very lucky. The current corona crisis will end, and it seems, in comparison to other sectors, that ours has the will and resilience to endure, to continue. As Sylvan’s Iwan Brandsma recently said: ‘It hurts, but it won’t destroy us. So, could luck also be on the side of the mushroom sector for once?!’ Let’s have a drink to that, when we can meet again!
MUSHROOM BUSINESS 3
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
