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THOUGHTS ▶▶▶ A CREDITS


Poultry World is published by Misset Uitgeverij B.V. www.misset.com/international


ISSN: 1388-3119 Copyright © 2021. All rights reserved


Frequency: 10x per year, Circulation: 35,000 Managing director: Cor Jan Willig Media file available on request; Tel: +31 314 35 81 02, salesint@misset.com


Sub-editing: Imago Mediabuilders Web content co-ordinator: Allison Winstanley Design: Lex Aalders, Paulus Maessen DTP: Imago Mediabuilders Traffic manager: Karin Benning Production co-ordinator: John van Hummel Marketing manager: Chris Roest a.i. Subscriptions: www.poultryworld.net/subscribe Or contact our Customer Service on Tel: +31 314 35 83 59 or


email: customerservice@misset.com Subscriptions can start at any chosen time. Subscribe via website or directly at our Customer Service. Subscriptions will automatically continue unless Customer Service receives a cancellation notification at least 30 days prior to subscription end date. Notification of subscription termination can be done either in writing or per e-mail. For information regarding running subscriptions you can also contact Customer Service.


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Address: Misset Uitgeverij B.V. PO Box 4, 7000 BA Doetinchem, the Netherlands Tel: +31 314 35 81 07 Disclaimer: The publisher and authors declare that they have compiled this document carefully and to the best


of their knowledge. However no warranty or representation is made to the accuracy or completeness of the information contained in this document. The publisher and authors assume no liability whatsoever for any damage resulting from the use of this document or its contents. Privacy: Misset Uitgeverij B.V., publisher of Poultry World collects data on subscribers to this magazine and when you contact our organisation. These data may be used for direct marketing purposes for Misset Uitgeverij B.V., its ventures and carefully screened companies. You can block your data for use in direct marketing by writing to Misset Uitgeverij B.V., attn Address Processing, PO Box 4, 7000 BA Doetinchem, the Netherlands, or by e-mail to customerservice@misset.com


Far from perfect


t the time of writing this editorial, it is exactly one year since the moment when we first started to realise that the novel disease Covid-19 could impact our industry. In the final days of IPPE 2020 I witnessed first hand that exhibitors were starting to worry about their flights back home. Now, in the week of a virtual IPPE 2021, we know for a fact that Covid-19 is a disease that will end up in the history books. Which isn’t a good thing. The poultry industry can look back on a year in which it faced enormous challenges. A drop in global demand, a shift from hospitality to retail and many other problems as a result of workers in our facilities falling ill. To a large extent, we were flexible and managed to adapt, finding new ways of getting our products to market safely. At the same time, we all hoped that the disease would dissipate after the first wave but we now know that there is a even more serious second wave, and before vaccination protec- tion kicks in, there will probably be a third wave. In this issue of Poultry World we report on the lat-


est Rabobank outlook for 2021 and it is far from rosy. A perfect storm is brewing and we will need to be agile as never before. Covid-19 will demand a pro-active poultry industry, one which takes the balancing of supply and demand into its own hands, because government intervention alone will not cut it.


Fabian Brockötter, editor Poultry World


Fabian Brockötter


Editor Poultry World +31 314 35 81 40


fabian.brockotter@misset.com


Marieke Ploegmakers Editor All About Feed +31 314 35 81 81


marieke.ploegmakers@misset.com


Vincent ter Beek


Editor Pig Progress +31 314 35 81 26


vincent.ter.beek@misset.com


Zana van Dijk


Editor Dairy Global +31 314 35 81 48


zana.van.dijk@misset.com


Sunita van Es


Editor Special Projects +31 314 35 81 54


sunita.van.es@misset.com


Rebecca Kwakman


Content manager international +31 314 35 81 43


rebecca.kwakman@misset.com


Amber Kamermans – van Remmen Sales manager


+31 314 35 81 74 amber.kamermans@misset.com


Paul Veerman


Key account manager the Netherlands, USA & Canada +31 314 35 82 31


Paul.veerman@misset.com


Geke Koudenburg


Key account manager Asia, France, Spain & Italy


+31 314 35 81 83 geke.koudenburg@misset.com


Harm Putman


Key account manager Germany, Austria, Switzerland and Belgium +31 314 35 82 08 harm.putman@misset.com


Dhierinder Ramcharan


Key account manager South America, Africa, Middle East,


Northern & Eastern Europe +31 314 35 82 10


dhierinder.ramcharan@misset.com ▶ POULTRY WORLD | No. 1, 2021


Joey Wensink


Account manager Australia, New Zealand, UK, Ireland & Future Farming


+31 314 35 82 47 joey.wensink@misset.com 5


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