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PHOTO: PETER ROEK


PHOTO: FLUROSAT


PHOTO: ANP PHOTO: RENÉ GROENEVELD


EDITOR’S PICKS ▶▶▶


New WiFi standard vehicle-to-vehicle


EUROPE


Cema, the European Agricultural Machinery Association, says the European Commission has determined a new WiFi standard for vehi- cle-to-vehicle communication in order to re- duce the number of traffic accidents involving agricultural machinery. A big step towards ve- hicle safety and ‘smart mobility’, says Cema. The new IEEE 802.11P standard has proven to work well, and is to provide a seamless com- munication between vehicles. The develop- ment of the so-called Cooperative Intelligent System is really taking off, and within that pro- ject agricultural machinery is playing a big role. It will make it possible for agricultural ve- hicles to communicate with other vehicles on the road, such as cars and trucks. The idea is that a tractor or large harvesting machine sends out an automated warning signal to ap- proaching cars. That way, the driver in the pas- senger car knows that a large machine is ap- proaching, and he or she can slow down in time. The goal is to decrease the number of traffic accidents involving agricultural machinery.


Flurosat available across Americas with new investment


AMERICA-AUSTRALIA


Agronomic analytics company FluroSat an- nounced its successful closing of a new US$ 3.2 million (€ 2.8 million) funding round. The new funding, together with over $ 2.1 mil- lion in federal grants from the Australian gov- ernment, will be used to further improve agri- cultural yields in Australia as well as make


8


FluroSat available to agronomists in both North and South America. Computational agri- culture will help the world feed 10 billion peo- ple in the decades to come, one of the spon- sors says “FluroSat’s machine learning- powered FluroSense platform empowers agronomists with actionable insights, so they can help more farmers make the right deci- sions the first time.” FluroSat’s agronomic ana- lytics engine aims to help agronomists and farmers to assess plant health, detect crop stress and direct input applications. FluroSat says it currently provides its solution to more than 1,000 users across eight countries, monitoring 10.8 million hectares of land.


Smart irrigation driven


by IoT devices WORLD


The smart irrigation market was valued at US$ 0.83 billion in 2018 and is expected to reach US$ 1.76 billion (€ 1.58 billion) by 2023, a yearly growth of 16.3%, according to research company MarketsandMarkets. Major factors contributing to the growth in- clude initiatives undertaken by various govern- ments to promote water conservation, increas- ing adoption of smart irrigation controllers, and growing emphasis on increasing farm pro- ductivity and profits using smart irrigation solutions. How ever, the implementation of smart irrigation technologies is fragmented and the lack of awareness among farmers re- strain the smart irrigation market growth, say the researchers. ICT-based decision support systems, along with real-time data, can pro- vide information covering all the aspects of farming at a granular level that was not possi- ble earlier. This enables improved deci- sion-making, reduced water wastage, and in- creased efficiency. With the help of smart controllers and sensors, farmers can ensure the


▶ FUTURE FARMING | 27 August 2019


supply of the right amount of water at right time.


Parrot pulls plug on


Airinov EUROPE


The Parrot Group has decided to pull the plug on drone service supplier Airinov, because of disappointing financial results. French compa- ny Airinov was founded in 2010 and wanted to become the largest agricultural drone service company. It reportedly had some 12,000 cli- ents. Drone manufacturer Parrot took over Airi- nov in 2014, after which development more or less grounded to a halt. One of the problems Airinov faced was that only a limited number of growers saw a need for highly detailed drone imagery of high-yielding crops. As a re- sult, the company’s profit plummeted. Mean- while Parrot’s other subsidiaries, MicaSense (sensors), SenseFly (eBee drone) and Pix4D (drone software) performed much better, with MicaSense even doubling its revenue. To turn things around, Airinov tried other strategies, such as a drone leasing service, launched at this year’s SIMA show, to make the technology more affordable to farmers.


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