LEADER ▶▶▶ P COLOPHON


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How to benefi t from precision tech


recision technology can help farmers and contractors a great deal in achieving what they aim for: good and healthy yields – or should I say food – with respect for the environment. But first and foremost, it should help them save and earn money. Something that Australian farmer Andrew Slade has doubts about, after travelling the world (page 44). We have three farmers sharing their reasons and ideas about ‘freeing ag


machinery data’ by mapping tractor data like fuel consumption in order to save money on soil scans (page 38). And then there’s the Dutch nominee for our 10 most innovative farmers, Jacob van den Borne, who has always had an eye for the best precision technology available. But now he is at the verge of resisting the urge to always operate with and


own the latest and newest technology (page 10). He is already using a small autonomous tractor, and that’s the future, according to Marien van Breugel from Precision Makers (page 14), now part of the Alamo Group. As far as field robots are concerned, we share different views on why the market for these lacks direction and collabo- ration on page 33. And AgroIntelli CEO Ole Green explains why he feels that the single furrow horse plough is still one of the greatest agricultural machines ever invented (page 18). British and Canadi- an service providers are explaining how drones can help find more useful and accurate agronomic insights, and how to increase Brazilian yields by up to 50%.


Bas van Hattum, editor Future Farming email: bas.van.hattum@misset.com


Hugo Claver Online Editor


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Martijn Knuivers Contributing Editor


martijn.knuivers@misset.com +31 314 35 81 79


Geert Hekkert Contributing Editor


geert.hekkert@misset.com +31 314 35 81 61


Leo Tholhuijsen Contributing Editor


leo.tholhuijsen@misset.com +31 314 35 82 30


Richard Allison Contributing Editor


richard.allison@rbi.co.uk +44 20 86 52 49 34


Rene Koerhuis Future Farming Specialist


rene.koerhuis@misset.com +31 6 28 45 19 71


Frits Huiden Contributing Editor


frits.huiden@misset.com +31 314 35 81 69


Bob Karsten Contributing Editor


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Oliver Mark Contributing Editor


oliver.mark@rbi.co.uk +44 20 86 52 49 51


Amber Kamermans - van Remmen Sales manager


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Dhierinder Ramcharan


Key account manager South America, Africa, Middle East,


Northern & Eastern Europe


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▶ FUTURE FARMING | 27 August 2019


Joey Wensink Account manager Australia,


New Zealand & Future Farming joey.wensink@misset.com +31 314 35 82 47


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