According to Andrew Slade Australian farmers, like many of their colleagues worldwide, are not able to realise the full potential of technology.
don’t have much knowledge of agriculture. It is difficult for them to understand what would be a real fit, or what is the real need. Often they have an idea, and a great piece of tech- nology. But does it really have a benefit?” There is a real need for more interaction. “We need farmers to try out the products. With leading producers using and testing them, developers have the best chance of success.” For a successful digital eco system, the on-the- ground backup and support is of great impor- tance. “There is a lack of that, it’s still a devel- oping sector. When I buy a tractor, much of my decision making is based on the support I get from my dealer. Ag-tech needs the skills on the ground to make sure their technology is
implemented correctly. And we need consult- ants who can identify what ag-tech might fit
Andrew Slade
Australian Andrew Slade lives with his family on a farm north of Mount Barker in Western Australia. The 5000 hectare farm is used for sheep, cattle and broadacre cropping. “We come from a livestock focus”, explains Andrew. “We weren’t in a traditional crop- ping area. But the livestock margins were not as great as those in cropping. In the last ten years we have moved into that type of farming.”
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on a farm, and how this can be implemented alongside other pieces of technology.”
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