PET FOOD ▶▶▶
establishing almost 1000 m² of dry food manufacturing workshops with three production lines with a combined ca- pacity of 8000 kg per hour per working shift. “The company already has two production lines, both run- ning on Chinese equipment, with a capacity of almost 2500 kg per hour, and our new dry food line is made in Iran and is designed for a capacity of 5000 kg per hour,” Dr Na- sirian said. The company has invested US$ 2 million in expan- sion and is confident it will not be long before these investments pay off. “We are the first and in fact the sole pet food manufacturer in Iran since 2000 and we are looking forward to increasing our market share in Iran and our neighbouring countries,” he added. Behin Tash Co. has a good reputation and a solid order book. Local market participants warn that other local producers are not that reliable when it comes to product quality, especially those launched over the past few months. “It should be noted that pet food production and all related materials are feed grade, which is not suitable for pets and, as a result, the pet product market in Iran is virtually on the brink of collapse,” Anzani said. “Every day, we have a new local pet food brand appearing on the market. Unfortunately, no local product has a reasonable standard of quality due to a lack of knowledge, the poor quality of raw ingredients, and a lack of dedicated machinery. All of these products are being produced with machinery for fish and animal feed, so it’s feed grade. The quality is very low,” Dr Mirfakhrai said. The sanctions and the collapse of Iran’s currency have made foreign equipment virtually unaffordable for local businesses. The new work- shops are reportedly running on equipment designed to manufac- turer anything but pet food. “The main competition for the local
Iran is experiencing a shortage of high-quality pet food.
products is on how the package looks like and nothing else. Quality-wise they are all terrible. Just to give you an example, I talked with one producer, my friend, and I asked him about the source of his formulations for hairball and indoor cat food, which he produces, and he answered that there wasn’t much difference between these two formulations. The main difference was the die. For hairball, they used a die with a tri- angular shape and for indoor – circular,” Dr Mirfakhrai added. Local market participants are confident about demand for foreign brands in Iran and these could be popular again once the borders are opened.
Foreign brands are not legally allowed to enter Iran.
32 ▶ ALL ABOUT FEED | Volume 28, No. 10, 2020
All eyes on Joe Biden The economic sanctions Iran is facing now are believed to be entirely Donald Trump’s initiative. With Trump having lost the election, Iranian businesses hope that the next US President will be less tough in the international arena. “Against this background, all eyes are focused on the consequences of the US elections in the hope that things will be better in the future,” Anzani said. “Anyway the only good news for me right now is the fact that Joe Biden will be the next US president and I hope that, when he gets into office, this situation will change. Maybe sanc- tions will be eased by 25-30% in the months after the begin- ning of his presidency. But this is still only a hope,” Dr Mir- fakhrai said. Biden was Vice-President when the nuclear deal formally known as the Joint Comprehensive Plan of Action (JCPOA), was struck. And, during his election campaign, he repeatedly confirmed his commitment to this agreement. In particular, Biden said the US would re-join the accord “as a starting point for follow-on negotiations” if Iran returns to compliance with it. In response, Iranian government officials said that the US must first meet its international commit- ments before Iran would return to full compliance with the deal. All in all, Biden’s win was good news for all pet owners in Iran, who believe now that their pets will be able to taste foreign food again soon.
PHOTO: ROYAL CANIN
PHOTO: BEHIN TASH CO.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
