physical terms,” Shchyrba added. The product range of the company is about 650 SKUs and it includes dry and wet diets for cats and dogs via its own brands Optimeal, Club 4 Paws, Myau!, My love, Hav!, Master as well as private label. The company aims to fuel further growth by expanding its range. “We plan to further develop our assortment in each segment according to our customers’ needs, market trends and our partners’ requests. Hypoallergenic, grain-free prod- ucts with fresh meat: we are covering many pet parent re- quests. Besides, we offer a range with a unique immunity support mix under our super-premium brand for cats and dogs Optimeal,” Shchyrba said. One of the reasons behind the success on home ground is Kormotech’s corporate social responsibility policy. “Significant advantages among com- petitors in Ukraine are also driven by our brand initiatives. For instance, we have launched an “Optimeal expert” with the Optimeal brand, the school for pet shop owners, vets and breeders. Since 2017 it has been visited by 3,000 pro- fessionals. In 2020 EBRD supported this initiative, and the lockdown has led to us sharing this experience not only in Ukraine but also in Moldova, Bulgaria and Belarus,” Shchyr- ba said. “With our Club 4 Paws brand, we develop humane education in Ukrainian schools. Thirty thousand students and 300 Ukrainian biologists have followed this training since 2016. Last but not least, we are currently in the pro- cess of transformation into a more client-oriented company.
This is why we are working on building an ecosystem with our products at its heart, both in Ukraine and abroad,” Shchyrba added.
Adding production capacity The company is considering boosting production capacity in the years ahead and may launch a second pet food plant in the European Union. “In 2020, we offer our partners up to 80,000 tonnes of wet and dry pet food and treats. Sixty-six thousand tonnes are made at our facilities in Lithuania and Ukraine and the rest at our partners’ facilities. From 2021 we plan to ramp up our capacity in both locations. To achieve our goals, we plan to grow by at least 17,000 tons annually. There is a scenario of launching another facility, not in Eu- rope, but the location hasn’t been decided yet,” Shchyrba said. When choosing the location for the first plant, Kormo- tech conducted a throughout feasibility study. The choice was between Latvia, Lithuania, and Poland. “We have almost agreed on Latvia. But Kėdainiai FEZ offered us multiple ben- efits,” Shchyrba said. “We continue moving towards our vision to be ranked among the top-50 world industry lead- ers. We therefore plan to triple Kormotech’s annual revenue until 2023 compared to 2018 by building sales and our products’ presence, especially abroad. A facility in the Baltic countries gives us a significant advantage in speedy product delivery,” he added.
▶ ALL ABOUT FEED | Volume 28, No. 10, 2020
The product range of the company has about 650 SKU’s and includes dry and wet diets for cats and dogs.
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