FEATURE
one have technological institutes such as the ITC (Instituto de Tecnología Cerámica), which promote innovation and knowledge transfer within companies in the sector.
RESEARCH, DEVELOPMENT AND INNOVATION Materia Blanco by Saloni
Spain stands out internationally for its leadership in technology and design in the ceramic sector. Companies continuously invest in Research, Development and Innovation (R+D+I), which allows them to stay at the forefront of technical and aesthetic innovations that are later adopted worldwide. A clear example is ceramic digital printing, a groundbreaking technology developed in Spain that has revolutionised the production and decoration of ceramic surfaces. Moreover, the close collaboration within the Spanish ceramic cluster enables fast and efficient knowledge exchange, positioning Spanish ceramics as a leader in design trends and digital transformation within the industry.
THE CUSTOMER: A PRIORITY
Companies in the ceramic sector view their relationship with customers as a long-term partnership based on trust, collaboration, and continuous support. A perspective reflected in personalised attention and comprehensive service that covers all phases of a project.
This commitment translates into specialised technical support, design and product selection advice, and efficient after-sales service. Additionally, many companies offer specific training for their distributors’ sales networks and work closely with construction firms and architectural studios to ensure that materials are applied correctly according to each project’s technical and aesthetic specifications.
To highlight the reasons why choosing Spanish and European ceramics is the best option, and to showcase the values and characteristics that make it unique, Tile of Spain, with funding from the Generalitat Valenciana, launched the campaign “The Secret Ingredient” in 2024.
Atlas by DECOCER
x.com/TomorrowsTS
You can learn more about the campaign here.
https://tileofspain.com/en
https://thesecretingredient.info/en
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