COVER STORY BE THE BEST
wedi explains how the company has evolved to provide innovative solutions that professionals can rely upon.
For four decades, wedi has stood as a symbol of German craftsmanship, precision, and innovation. From a small company with a bold vision, the brand has grown into an internationally recognised leader of innovative wet room and bathrooms solutions. Instead of just being a supplier for tilers, installers and processors, wedi has become a trusted partner that provides peace of mind. Every product is engineered with the professional in mind, ensuring ease of installation, long-lasting performance, and a seamless finish that reflects the highest standards of quality.
ROOTS IN CRAFTSMANSHIP
Founded in 1983 by Helmut Wedi in Emsdetten, Germany, wedi started with a simple but powerful idea: to create reliable, directly tileable, lightweight, and waterproof solutions that would simplify the work of installers.
This idea led to the development of the wedi building board, a product that revolutionised bathroom construction by combining ease of use, durability, and waterproof performance. What began as a local innovation quickly gained international recognition, setting a new industry benchmark.
MINDFULNESS IN EVERY DETAIL
In a fast-paced world, mindfulness is often associated with calm and focus. At wedi, mindfulness is built into every product. From the earliest design stage to the final quality check, every step reflects careful attention to detail and respect for the craft.
For installers, this mindfulness translates into:
• Simplified workflow with ready-to-install, 100% waterproof components.
• Directly tileable product systems that save time and prevent mistakes.
• Modular design, ensuring that every part fits perfectly. • Enduring performance, giving professionals confidence in their work.
EMPOWERING BUILDERS. EVOLVING BATHROOMS
wedi doesn’t just provide products – it provides peace of mind, allowing professionals to focus on their craft rather than troubleshooting. Helmut Wedi, Founder, said: “We wanted to make life easier for the professionals on-site, while delivering absolute reliability for the end user.”
Over the past 42 years, wedi has continuously expanded its product range, evolving into a floor-to-ceiling system provider. Today, the manufacturer offers interlocking modular solutions that are designed to work seamlessly together for hassle-free installation and enduring reliability. This spirit of continuous improvement ensures that wedi products don’t just meet industry standards – they set them.
Key innovations include:
• Building boards that form the foundation of countless bathrooms worldwide.
• Shower systems with integrated slopes and drainage, eliminating guesswork.
• Pre-fabricated elements that speed up installation and reduce the risk of errors.
• Sealing and waterproofing systems for maximum security. • Sound insulation and thermal comfort for modern living. • Preformed, seamless design surfaces, promoting wellness and hygiene.
AHEAD. BETTER. SMARTER.
The company looks ahead with the same pioneering spirit that shaped its past. Emerging trends like sustainable solutions, digital planning tools, and modular, offsite construction are already influencing wedi’s next innovations. The mission remains clear: to support professionals with intelligent solutions that make bathroom and wet room construction easier, safer, and more sustainable for generations to come.
MORE THAN A BRAND
From its base in Germany, wedi has grown into a global player, present in more than 50 countries worldwide. Despite this international reach, the brand remains true to its roots: a focus on collaboration with craftsmen and an unwavering commitment to quality made in Germany. Its system solutions are the result of careful thought, mindful design, and a passion for perfection.
JOIN THE GLOBAL COMMUNITY OF ‘WEDIANS’
Ieuan Davies, National Key Account Manager at wedi Systems UK, said: “To every tiler, installer, and retailer who has worked with wedi: this 42-year journey is your story too! If you have not yet had the chance, we are excited to invite you to join our training program and take your skills and knowledge to the next level – sign up to a free wedi Expert course today! Together, we build spaces that last, combining tradition and innovation, skill and reliability – mindfulness and craftsmanship at its best.”
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