COVER STORY NEW DIM
Dave Akerman, Director of display systems specialist Vision Display, talks us through the compan from others in
As UK experts of tile and stone displays, we work hard at keeping up-to-date with the latest products and tile sizes by constantly watching the market trends and listening to our customers.
With over 25 years’ experience in designing and manufacturing tile displays, we have seen several major changes in the tile display market. The biggest shift over the last five years or so is the move away from large, cumbersome, moveable display equipment that eats floorspace and limits the amount of tiles you can display, while costing a pretty penny. The current preferred method is to provide good-sized roomsets around the showroom where possible, backed up by an extensive loose tile library – a style which many of our customers are now moving towards with increasing vigour. With there now being vast quantities and sizes of tiles available from around the world, this recent display principle allows our customers to increase their product offer without having to find more floorspace and, in some cases, being able to reduce the size of showroom required to achieve a viable tile offering.
After studying this principle and following in-depth discussions with a selection of our customers, we recognised there was demand for a flexible, built-in library tile display system that would allow them to display their products in an organised way yet make maximum use of the floor space available. To fill this gap
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in the market, we set about designing and developing a new display system which we simply called `CUBE’, to represent the way that this system works.
CUBE allows the customer to select from a series of individual display box sizes which are designed to neatly stack on top of each other and are attached together when installed. This flexible system allows them to set the boxes to any height and width to suit their showroom floorspace. In future, possibly when tile sizes change or when a showroom re-vamp is required, the customer can simply reconfigure these boxes to suit the revised layout required. Previous attempts by tile display companies only offered fixed, built-in (and somewhat expensive) joinery which offered no ability for future adjustment when tile trends changed.
CUBE incorporates removable internal `vertical array’ assemblies, designed to display the tiles either end on at 90° (which gives the maximum quantity of tiles to be displayed), or at a 45° angle, facing either left or right as chosen by the customer. Although the angled option shows slightly less tiles, the customer gets a better view of the product faces when viewing. The whole system can be complemented by a range of tile layout work surfaces and wall display panels, giving them total flexibility across the multitude of tile sizes available and providing the ultimate, re-configurable tile display library system.
www.tomorrowstileandstone.co.uk
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