WHAT’S NEW?


F. BALL APPOINTS NEW TECHNICAL REPRESENTATIVE FOR LONDON


F. Ball and Co. Ltd. has appointed Paul Trubridge as Technical Representative for North London and parts of the surrounding counties of Buckinghamshire and Berkshire.


As one of F. Ball’s regional technical representatives, Paul will provide expert technical advice, training and on-site assistance to flooring contractors, distributors and retailers across the region. This will include conducting site visits and producing case-specific reports advising on the best course of action for particular flooring projects.


Paul’s career in the flooring industry goes back over 28 years, having initially


trained as a carpet fitter, and includes nine years as a floor layer, including self- employed work for five years. He has also worked as a sales representative for a flooring distributor for almost a decade, followed by eight years in a technical sales role for a subfloor preparation products manufacturer.


Commenting on his appointment, Paul said: “To work for the market leader in the industry is the ultimate goal for me. I love the heritage of F. Ball and its adherence to its values, in particular the continuous development of products to help flooring contractors work to ever higher standards and its industry-leading support services. I’m really looking forward to being a part of that.”


Paul and his wife, Pam, will celebrate their silver wedding anniversary this year. The couple enjoy socialising with


family and friends and holidaying in their touring caravan with their dog, Layla. A keen musician, Paul plays piano and the guitar and listens to a wide range of music, and he keeps active by playing badminton and squash.


www.f-ball.co.uk


expect to be served information immediately and so it’s important that retailers are in a position to manage this. Our portal allows retailers to provide information on expected delivery at the point of sale, helping to provide a high level of service that’s expected from independent retailers, whether it’s a Monday morning or Sunday afternoon.”


The portal also allows orders to be placed and progress of orders to be checked, again helping retailers to manage customer relationships throughout the entire buying process. Ensuring that its customers stay closely connected to account management is a key priority for Abingdon Flooring.


ABINGDON FLOORING BOOSTS SERVICE EFFICIENCY


Abingdon Flooring has launched its trade portal, bringing retail customers access to real-time stock levels, account management, orders and progress tracking.


Featuring real-time stock updates and order processing on its Stainfree, Love Story, Royal Wilton, SoftStep and Abingdon Carpet Tile Division brands, British carpet manufacturer Abingdon Flooring has launched a


04 | Tomorrow’s Retail Floors


trade-only portal for its retailer network. Simplifying account management, the secure online platform makes the entire customer relationship management procedure easier.


Live stock updates allow consumers to make an informed choice about their carpet or cushion vinyl flooring, enabling retailers to manage availability expectations at the point of sale. A simple to use filter or search field makes it easy to find the right style, with stock levels available on all width options.


Millie Barlow, Head of Marketing for Abingdon Flooring, said: “Consumers


Millie continued: “As a British manufacturer, we are in the position to be able to negate some of the problems that can be found in the supply chain of other carpet companies.


“However, the efficiency advantages can be lost if retailers are reliant solely on a single order process. It’s a business priority to provide a more connected digital offer and our portal streamlines the entire account management process. It provides a further option for ordering, while helping to strengthen the message of great service that stands so many independent retailers in good stead.”


www.abingdonflooring.co.uk www.tomorrowsretailfloors.com


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