PRODUCTS & SERVICES


BRING THE BEACH TO YOUR STORE


Supporting the campaign for BerryAlloc’s Ocean+ laminate collection, Ocean+ Beach House is a stand-out in-store concept that brings positive summer vibes all year round.


As a showcase of modern in-store display concepts, BerryAlloc’s Ocean+ Beach House is arguably one of the industry’s best examples. The in-store concept has been created to reflect the brand’s Ocean+ campaign, that tells a story of the boho-chic beach wedding. Translating the laminate collection’s Hydro+ water-resistant technology into a clear proposition, it’s a clever approach that sets the brand apart.


Scott Arundell, Regional Sales Director, commented: “The Ocean+ Beach House has been made to communicate the collection’s water-resistant technology, lifelike wood designs and premium quality in a way that feels fresh and exciting. It’s a deliberate departure from the more traditional display approaches seen in the industry that captures the uplifting feel of summer, delivers a strong message, makes the collection stand out and becomes a real talking point in store.”


Centred around three toaster racks that display the collection’s 30 decors, as well as an additional module that shows the two plank sizes and thickness, the Ocean+ Beach House is an impressive pagoda-style lit structure that comes


with a range of additional features- from a surfboard carrying the collection’s main USPs, to a comfy lounge chair, vases with dried flowers and plants.


Scott continued: “We’re really excited to present the Beach House concept, as it’s unrivalled in the market.


“In-store concepts have become increasingly popular as they provide a neatly packaged solution, but they are not without their problems. Often tasked with displaying many different collections all with unique selling propositions, they ultimately become


Whilst many fitters are still relying on a basic gripper for their installations, a product that is much thinner with significantly less pins and nails, savvy installers are turning to the legendary floorwise Diamond Gripper to do the job in a single, fuss-free pass.


DIAMOND IS A FITTER’S BEST FRIEND


Diamond Gripper from floorwise has been serving under carpet for almost a decade, providing a vice-like grip that refuses to let go, even on today’s deep pile carpet installations.


30 | Tomorrow’s Retail Floors


Diamond Gripper’s extra performance comes from 20% more pins than a basic gripper and with more nails for extra stability, it’s a combination that doesn’t like to let go easily. The Diamond long pin option has the hold for even the deepest saxony pile and the resulting grip is so good that Diamond Gripper takes power stretched installs in its stride.


Diamond Gripper is available in medium and long pin for either wood


more about the brand than the product shoppers are actually buying.


“BerryAlloc’s Beach House display is a twist on the in-store concept that focuses less on the fundamentals of the brand and solely on what benefits the collection brings to the end-consumer. The product message stays in primary focus, while the fun and sophisticated off-beat approach to communicating it makes the Beach House a hugely attractive proposition that is sure to become a destination for shoppers.”


www.berryalloc.com


or concrete floors, and a dual-purpose version. Using a high-quality 25mm- wide plywood construction, the gripper is available from floorwise stockists across the UK and Ireland.


Richard Bailey, Managing Director at floorwise, said: “Diamond Gripper really is a fitter’s favourite and for good reason.


“Like all floorwise products, it’s great value and can be relied upon to deliver on its promise time and time again. With the popularity of deep pile carpets and super-thick underlays, the extra grip it provides is well worth paying just a little more for.”


www.floorwise.co.uk www.tomorrowsretailfloors.com


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