NATURAL MATERIALS lk Cork
en overlooked, properties of cork which make it a great floorcovering option to portfolio as a flooring retailer.
There’s a predicted scenario that, over the coming years, a rise in multi-generational living spaces will become the norm for many homeowners. While juggling more people in the home, the same desire to create a place to retreat, recharge and relax will see many look at ways to minimise noise. The properties we mentioned above in warmth are the same structures that provide cork its acoustic abilities. The cell construction helps reduce noise waves and make it ideal for floors in multi-generational homes such as apartments.
Cork’s honeycomb structure means it provides a resistant surface that doesn’t get affected by impact or friction compared with hard surface alternatives. Explaining this to a consumer can be inherently difficult, but the humble cork from a wine bottle is a great example. Once removed, it bounces back to its original form – which many have experienced when trying to replace a cork in a bottle of wine. With regards to comfort, the thermal and cushioned properties make it a pleasure to walk on and eliminate that cold feet on a floor experience.
Many consumers are taking a step away from that throw away lifestyle, some will make concerted efforts to only invest in products that will not end up in landfill at the end of their productive life.
Not only does cork come from a renewable source, once it has completed its inherent lifespan, it can be recycled and is 100% biodegradable.
With a growing consumer awareness of materials, their origins, benefits and sustainable credibility, natural flooring solutions will continue to play a key part in floor showrooms over the coming years. With this in mind, we’ve created a download library where retailers and fitters can pick up valuable points to help them sell this amazing product confidently.
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