PRODUCTS & SERVICES


SET FOR A SUMMER OF PATTERN


Abingdon Flooring’s StainFree Wilton is set to be a summer hit.


Exclusively supplied as a dual lectern set, Abingdon Flooring’s StainFree Wilton has enjoyed a strong surge of interest since its announcement to the trade in March and retailers are now beginning to receive this new wave of patterned carpet, ready to capitalise on the market’s strong performance.


Divided between florals, tartans, checks and hessian effects, the collection uses a palette of elegant blues, greys and naturals perfectly in balance with today’s schemes. To make selecting the perfect pattern easy, Abingdon Flooring has grouped the woven Wilton collection on two lecterns. One lectern contains all the modern plaid designs while the other celebrates the elegance of the collection’s floral and damask designs.


Made from high-quality polypropylene yarn, StainFree Wilton is an exciting and


PARQUET POTENTIAL


BerryAlloc’s Luxe display brings a multi- format solution for the presentation of its Les Exclusifs and Les Essentiels parquet collections.


Starting off as a single unit with space for 10 Les Exclusifs sampleboards, the Luxe display can be used freestanding or against a wall with a simple switch of graphic card inlay. Then, with the addition of another unit, Les Essentiels can be added into the mix, bringing the full range of BerryAlloc’s latest Ultimtec engineered wood floors. With large graphic panels, these combined displays are designed to be used as wall units.


By impregnating the wood with an aluminium oxide rich primer before applying a UV acrylic finish, Ultimtec delivers the look of an oiled floor with a surface that has exceptional resistance to wear and scratching and which requires no specialist maintenance.


The impact of the display can be maximised with an additional module that houses full plank samples. Demonstrating the different plank sizes of Regular, XL and XXL


28 | Tomorrow’s Retail Floors


affordable entry point into patterned carpet.


Millie Barlow, Head of Marketing, explained: “We’re seeing pattern playing a significant role in the homes and palettes of influencers and magazines. Bold prints are big news and we’re certainly beginning to see a shift in the attitudes of consumers to embracing pattern in their home. People are becoming more adventurous and StainFree Wilton responds to this with patterned carpet that’s positioned at mid-level consumers, rather than at the exclusive domain of affluent owners.”


The range’s combination of a woven wilton construction and polypropylene yarn ensures great pattern reproduction for a quality look, while delivering value and family-friendly performance. Enjoying a StainFree-for-life promise and 10-year wear warranty, the bleach-


formats, the module is a recommended addition to fully maximise the value of display. The complete Luxe display concept provides an impressive demonstration of Les Exclusifs and Les Essentiels and acts as a stylish focal point that benefits from BerryAlloc’s striking brand presence.


Scott Arundell, Regional Sales Director UK & Ireland, said: “The new Luxe display is designed to provide an option for all retailers, while building on our strong brand story. Through a freestanding or compact wall display of Les Exclusifs or an impressive presentation of all Ultimtec engineered wood floors, retailers can enjoy the popularity of wood flooring with the confidence and


cleanable carpet makes it easy for homes to enjoy the latest interior styles. So, whether recreating that cottage feel with a tartan in a modern colourway for new homes, or reflecting a building’s architectural heritage with classical floral and damask motifs, StainFree Wilton is the perfect choice.


StainFree Wilton comes in a four-metre width and is suitable for heavy domestic use.


www.abingdonflooring.co.uk


assurance that comes from a well- respected and recognised brand.”


The single Luxe display occupies a footprint of 2050 x 581mm in either orientation, while the premium double Luxe display occupies 4100 x 581mm of showroom floor space. Each display is supported by a full range of marketing materials and back-up service from your dedicated BerryAlloc sales manager.


www.berryalloc.com www.tomorrowsretailfloors.com


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