FOCUS ON WOOD & LAMINATE
The Real Deal
Chris Vincent, Managing Director of V4 Wood Flooring, discusses the latest trends and products emerging in real wood surfaces.
Bring nature inside - that is the ethos behind V4 Wood Flooring. As one of the leading UK wood floor specialists, we are constantly evolving our bespoke flooring collections to deliver the ultimate palette of wood floor finishes, colours and size options to meet the latest interior trends and deliver products for the discerning homeowner and commercial designer.
Advanced production and colouring techniques are enabling us to pioneer the introduction of new colours, tones and formats in engineered wood flooring to create a spectrum of wood floor choice that is not only aesthetically striking, but delivers on long lasting quality and is also sustainably sourced to minimise any impact on our environment.
We’ve seen the demand for light and muted wood floors growing in the last year. Muted floors deliver understated tones that are the perfect choice for people who don’t want their flooring to dominate the home – that doesn’t mean they don’t deliver on style though.
Lighter shades naturally create a smooth and calming backdrop that will work with any interior style – classic or contemporary.
They are an ideal choice to make smaller spaces feel bigger, but are just as at home in large open-plan designs, promoting
18 | Tomorrow’s Retail Floors
natural light and bringing together all elements of a large room without competing against them.
Modern colouring techniques have introduced a spectrum of muted tones into wood floor design. Our wood floor surfaces are treated to soften the character and the application of products such as wood lye is used to lighten and softly bleach the surface of the wood boards. This produces a smooth top layer where we introduce light coloured oils to create distinctive, modern tones.
The trend for grey tones in wood flooring emerged with pace over recent years, and it continues to be an extremely popular choice. Grey wood offers a beautiful contemporary finish which works perfectly with an array of modern interior colours; whether you are looking for subtle grey hues emerging from a traditional oak finish, or stronger greys that deliver a rich contrast against any colour scheme.
Despite all these modern colouring techniques introducing a new, wider spectrum of wood floor finishes and colours, there is still a timeless beauty and charm than can be found in staying true to natural oak tones. This doesn’t mean compromising on modernity or choice though.
www.tomorrowsretailfloors.com
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