Balta Brings A Little Heaven To The BGNFS

The luxury of Balta’s Made in Heaven carpet collection proved a highlight at this year’s Buying Group’s National Flooring Show, with visiting retailers captivated by the range’s luxury styles and show-stopping point-of-sale.

Responding to a market moving towards the softness and stain-resistance of solution-dyed polyester, Made in Heaven is spun in a two-ply yarn for better resilience and recovery, a fact clearly appreciated by this year’s visiting retailers, with interest in the collection high.

Geert Vanden Bossche, Sales Director at Balta, explained: “Not all polyester carpets are created equal and there’s certainly more involved in this new range than making it stand out in store.

“Made in Heaven represents all of our technical expertise in a carpet of true luxury. The art of good polyester is to

A Powerful Display

The latest developments to the Reflections, Classic and Zenith profiles collections from Floorwise, are now available on powerful display boards designed to boost sales and maximise profit.

Perfect for helping customers decide on the right look to finish their new floor perfectly, the display boards feature samples mounted to a rigid, high-quality carry-board carrying key technical specifications and the benefits that make these profiles such a winning choice.

Take, for example, the new true chrome- plate and anodised brushed steel nickel in the Reflections range, made to coordinate with modern light fittings, switches and sockets for a premium look. With an aluminium construction, they remain excellent value and use the adaptability of the metal to deliver versatile profiles that can be used in a broad range of transitional duties.

Richard Bailey, Managing Director at Floorwise, said: “We’ve introduced these display boards to give retailers a great opportunity to maximise profit through a great add-on sale. For many

customers, seeing is believing and these new display boards allow them to do exactly that, without taking up valuable space and with the added bonus of telling the story behind why they are such a worthy addition to any flooring installation.”

Alongside Reflections, the new Zenith collection is Floorwise’s offering for wood, laminate and LVT flooring. Including new super- real effects in grey oak, natural oak and dark walnut, the Zenith collection covers every conceivable application; including various Stick & Go ramp and cover profiles, more traditional square edges and the versatile Z-edge. With high-style chrome and brushed steel nickel options also available, the range certainly does justice to its quality display boards.

The Classic range is a really versatile, value-driven profiles collection that will form the mainstay of many flooring installations and it too can be found upon its very own display board. Using the same high-quality approach, the presenter demonstrates that Floorwise Classic profiles have all the bases

deliver a carpet that’s wonderfully soft while also practical enough to endure use in busy family homes. We have achieved this with Made in Heaven and it did not go unnoticed at this year’s show.”

Three qualities – Angelic, Aurora and Gracious – are presented on a striking purple lectern, highlighting the collection’s sophisticated palette while also contributing to its stand-out stance only made even more appealing by angelic imagery.

“Buying group members at the show really warmed to the Made in Heaven collection and its winning strapline, ‘carpet with a hidden strength’. It’s already establishing itself as a key range for Balta and we are sure this will be the case for those retailers that registered for their displays at this year’s show,” Geert continued.

covered when it comes to delivering a great finish in polished aluminium or simbrass.

The Profiles Portfolio is available from Floorwise distributors across the UK and Ireland, with the new display

boards available on request. The actual profiles are packaged for maximum protection, ensuring they will arrive in perfect condition and ready to provide the ultimate finishing touch in carpet, wood, laminate and LVT installations in both residential and commercial installations. Tomorrow’s Retail Floors | 29

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