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INDUSTRY UPDATE NEWS


V4 Woodflooring Improve Customer Experience


UK wood floor specialist, V4 Woodflooring, is gearing up for an exciting 2018 with a host of product and marketing advances that will change the way the company interacts with its customers.


A refreshed brand, new website, improved retailer displays and the opening of V4 World, alongside the introduction of new wood floor collections, are set to ensure the company continues to be at the forefront in delivering high quality wood floor and wall products for discerning homeowners and professionals.


A refreshed brand identity is driven by the core value to Bring Nature Inside. The company will continue to pride itself on offering real wood collections produced from the highest quality woods, sustainably sourced and finished using natural colouring techniques and surface finishes.


Leoline Continues Multi- Channel Strategy For 2018


Considered as a leading brand in cushion vinyl flooring, Leoline is ready to take on 2018 with new a continued multi-channel push to savvy shoppers across the UK.


Through a long-running relationship with a specialist interiors PR agency, Leoline has been a favourite among journalists; gracing pages of leading home interest magazines for its great looks, comfort, easy fitting and low maintenance. With Leoline continuing the relationship for the year ahead, it is once again sure to remain firmly on the shopping list for homeowners looking for stylish and practical flooring.


With the ever increasing range of styles, and listening to retailer feedback, it is about to roll out new display stands for key retailers, offering larger sample sizes for customers to view when visiting V4 retailers.


Chris Vincent, Managing Director of V4 Woodflooring explained: “Listening to retailer feedback there was a definite demand to introduce improved display material for their stores, which would


twitter.com/TRetailFloors


Elsewhere, making sure consumers are kept up-to-date with the latest styles and news from the brand, Leoline will also continue to engage with homemakers across a range of popular social media platforms


enable them to show customers larger samples of our wood floor collections in a more impactful way. We have designed our new stands to showcase all of our ranges with easily accessible larger sample sizes, combined with a more engaging brand and information output.”


including Facebook, Instagram and Pinterest. Driving interest in the brand, social media is becoming increasingly important in driving traffic to the website.


Maaike Dickx, Product Manager at Leoline, said: “We’ve experienced a shift in the way consumers engage with our brand and social media is certainly a vital link in the purchasing journey.


“With that in mind, we’re placing increasing emphasis on social media in our marketing strategy for 2018 in order to raise the profile of the brand further.”


With a free sample service, a retailer search function, regular blog updates and a growing presence on social media, Leoline is setting itself up for a great 2018 and there’s never been a better time to welcome this leading brand to store.


www.leoline.co.uk


V4 also focuses on driving awareness of its products through its website, allowing customers to see the products available then locate their nearest retailer to visit and discuss specific requirements.


www.v4woodflooring.co.uk Tomorrow’s Retail Floors | 07


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